TargetGov's teleconference, "Successful Sales Strategies That Win Government Contracts" Announced

Elkridge, MD (PressExposure) July 29, 2009 -- The National Teleconference, “Successful Sales Strategies That Win Government Contracts” will be held Thursday, October 15, 2009. Registration is available at

Business revenues can increase dramatically if a contractor can tap into the 500 billion dollar federal contracting market. Successful contractors know that the federal market demands different sales strategies and processes compared to the commercial market. Registrants dial into a central phone line to discover the strategies and tactics that work.

“Many businesses are struggling right now, but those doing business with the government are getting more contracts and hiring more people. Using the tips in this teleconference, a business can turn the Federal Government into their client by learning how to sell to the government and why it is so different from corporate sales.” said Gloria Berthold Larkin, President of TargetGov.

Critical topics covered in this teleconference include: Why Government Sales is Different from Commercial Sales, How to Create an Effective "Elevator Speech" for Federal Decision Makers, Tactics That Open the Doors to Business, Tactics To Avoid That Prevent Success, and How to Identify and Obtain Meetings with Key Decision-Makers.

The cost for the live teleconference and the 62 page exclusive TargetGov Toolkit created specifically for this teleconference is $97.00. The Toolkit details what a business person needs to know to build government business including: Business Builder Checklist, a Five Step Guide to Sales Success in the Federal Government Market, hundreds of contacts in federal agencies including names, emails and phone numbers, Annual Budget Forecast Information and the Top 10 Mistakes to Avoid.

The featured speakers are nationally recognized experts and authors, Gloria Berthold Larkin, President of TargetGov and Beth Goldstein, President of Marketing Edge Consulting Group.

Gloria is an expert in process of successful government procurement and related business development and marketing services with success stories of clients winning multi-million federal contracts. With 25 years of entrepreneurial sales and marketing experience, Beth helps business owner answer the questions that keep them up at night including: “What can I do to increase profit and revenue?”, “How do I improve customer loyalty?” and “What’s the best proactive approach to winning new customers?”

About TargetGov

TargetGov focuses on government procurement and related business development, capture management and marketing services including business consulting, Capability Statement creation and contract vehicle development (GSA Schedules, etc.), and proposal management. Gloria Berthold Larkin is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business.” Visit

About Marketing Edge Consulting Group:
Based outside of Boston, MA, Marketing Edge’s goal is to help each client turn their business vision into reality. Through research, surveys, interviews and one-on-one conversations with our clients’ customers, prospects and business partners, we help business owners develop and launch targeted sales and marketing programs that generate revenue, increase loyalty and improve their bottom line. Services range from sales and marketing engagements, coaching services, customized training programs, market research/surveys, sales development and product rollouts. Marketing Edge was founded by Beth Goldstein, adjunct professor at Boston University and author of “The Ultimate Small Business Marketing Toolkit (McGraw-Hill)” Visit: or for more information.

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Press Release Submitted On: July 29, 2009 at 2:32 pm
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