Mumbai, India (PressExposure) December 11, 2013 -- Tata AIA Life Insurance Company (Tata AIA Life) celebrated the day 11th December 2013 (11.12.13), the last consecutive day-date sequence in this century, at its specially decorated branches in 41 cities in 18 States. A special campaign 'Re-write History' was designed between December 5 and December 11, 2013, involving the Tata AIA Life advisors and employees, urging them to spread the message of 'Making the date part of history by helping people to achieve financial wellness for their families'.
Tata AIA Life advisors were invited to these designated branch offices along with existing and prospective customers for a celebration. All prospective customers who applied for Tata AIA Life Insurance policies during this period, were given a special commemorative seal that read - 'Your application made history' -as a stamp on their policy document, and to make the occasion memorable for them.
Shivdutt Das, Vice President Distribution Intelligence, Strategic Initiatives & Product Development, Tata AIA Life Insurance, said, "The numerical sequence of 11.12.13. holds a special significance as it the 11th day of the 12th month of the 13th year of the millennium and it has a continuous ring to it. As special numbers always attract people, we designed this special initiative around this special occasion and wanted our employees, advisors and customers to participate wholeheartedly. We also wish to highlight our 100 years whole of life coverage product proposition Tata AIA Life Mahalife Gold, which will remain as an income stream with our customers till the next 11.12.13, provided the insured survives till the age 100."
In keeping with the above spirit, a session was conducted with the assembled advisors and customers (existing as well as potential) on Tata AIA Life Mahalife Gold. This limited premium paying participating life insurance plan from Tata AIA Life provides life insurance cover up to 100 years, in addition to many other benefits such as guaranteed coupons of 5% of Sum Assured from the 10th policy anniversary guaranteed annual income from the 10th policy anniversary. This product will be withdrawn from 1st of January, 2014 to comply with Insurance Regulatory & Development Authority's (IRDA) insurance product Regulations.
A series of Tata AIA Life smartphone and smart device applications were also demonstrated to the advisors of Tata AIA Life. These mobile Apps have been developed to provide customized solutions by calculating customers' income protection needs based on their current income and criteria, mapping it to expected inflation and their future financial needs. All these five applications i.e. Protection Gap calculator, Retirement Gap calculator, Child Need Planner calculator, Child ULIP plus Term Plan Combo calculator and ULIP Plus Term Plan Combo calculator are available free for download for both Android and Apple smart phones users.