Gloucester, United Kingdom (PressExposure) September 09, 2009 -- The community of users of the UKâs largest voucher code website has once again placed Tesco at the number one spot for their favourite supermarket when it comes to shopping for weekly groceries online.
MyVoucherCodes.co.uk has seen demand for Tesco discounts rise since it last reviewed which of the UKâs leading home-delivery supermarkets are most popular with its users.
Demand for Tesco vouchers and discounts has risen by just over 5% from the same time as last year, with 49% of people now saying that they use the retail giant for their online weekly shop.
ASDA remains popular and has also increased demand with 27% of people now saying they use the Walmart giant for their weekly shop.
The biggest loser from this time in 2008 is Sainsburyâs who dropped from having 11% to 9% of people saying they use their brand and leaving the likes of OCADO to pick up further market share.
The survey of 3694 MyVoucherCodes shoppers also revealed that Iceland now has less than 1% of people saying they use their online and home delivery services.
MyVoucherCodes.co.uk aims to list the big saving opportunities from all the major supermarkets on its website and was the first brand to highlight the fact that, at the peak of the recession, shopping for groceries online over took spending on electronic gadgets for the first time in the companyâs history as people looked to save money on their everyday purchases.
Speaking about the continued rise in demand for Tesco from the MyVoucherCodes community the Managing Director, Mark Pearson said,
âTesco has once again demonstrated that it is winning the battle for online grocery shopping and this is largely down to its positive attitude towards offering eye catching discounts and also the consumer demand for its new and improved Clubcard in recent weeksâ.
âWith people looking to save as much money as possible in the run up to Christmas, we were surprised to see Iceland lose popularity with our users but would speculate that maybe the wider budget brands such as Lidl an Aldi are eating into their market shareâ.
For more information visit http://www.MyVoucherCodes.co.uk