TestDrive Online Trial now Available for Adobe Technical Communication Suite 2

Coral Springs, FL (PressExposure) September 24, 2009 -- Runaware, the global leader in online trials and software marketing, announced today that Adobe Systems Incorporated has officially made their product Adobe® Technical Communication Suite 2 available on the TestDrive online software trial service [http://www.runaware.com/testdrive.jsp].

Adobe® Technical Communication Suite 2 software is a complete and integrated solution for authoring, managing, reviewing, and publishing technical documentation, help systems, knowledgebases, and training. Create content once and then publish it to multiple channels — even as an Adobe AIR® application. Take advantage of the powerful image processing capabilities in Adobe Photoshop® CS4 and the new roundtrip PDF review workflows.

Trying to demonstrate the synergies of all the software applications included in the Technical Communications Suite 2 with a trial evaluation proved to be challenging. Due to the size of the suite, more than a few gigabytes, it has been difficult for interested prospects to download a 30 day trial. To showcase the considerable value Adobe TCS2 has to offer, Adobe teamed up with Runaware to host a TestDrive online trial of the suite. TestDrive gives users an immediate way to access all of the applications included in the suite in seconds. Runaware TestDrive creates a virtual environment that enables visitors to evaluate each application and discover how these products work together to improve the work flow of their projects. The Adobe TCS2 TestDrive includes straightforward tutorials that take a user step-by-step through a project, making it easier to understand the rich cross-application functionality included in the suite. The TestDrive environment gives Adobe the opportunity to present prospects with multiple calls-to-action, such as obtaining more information, or purchasing the suite after their software trial – giving prospects actionable options.

“With the Adobe Technical Communication Suite 2 having so much value to offer, we found that one of our challenges was in providing an easily accessible online trial. With TestDrive, the large download size is no longer a barrier for our customers or prospects who want to have immediate access to try our latest software offering,” commented RJ Jacquez, Senior Product Evangelist for Adobe TCS2 and Adobe eLearning Suite. “TestDrive is instant gratification for those wishing to try our suite and should be seen as the online standard when it comes to software trials.”

Tim Keyes, CEO for Runaware, knows the gains software companies have experienced from taking advantage of a hosted online software trial [http://www.runaware.com/testdrive.jsp]. “Adobe is using a service that will give them the edge in closing more sales and in reaching new customers. TestDrive online trials are a better-quality marketing tool for any software product. With Adobe, showcasing and promoting the interactivity of an entire suite of products such as TCS2, they are offering a valuable opportunity to show new and current users the complete cohesiveness and cross functionality of all the applications.”

To experience the Adobe Technical Communication Suite 2 TestDrive online demo, or other online demo clients, please visit our clients’ page.

Runaware is working with several clients to evaluate their SaaS needs on an individual basis and will announce more details of the service throughout the year.

About Runaware™

Founded in 1999 and with offices around the world, Runawareâ„¢ is the the global leader in online software marketing. From the smallest software firms to the largest software industry leaders, Runaware delivers unmatched results by driving traffic, qualifying leads, delivering online software demos and increasing sales.

Runaware’s software marketing services also include customer profiling, search engine marketing, demos for partners and demo localization; all overseen by an industry-leading account management team. The TestDrive® demo platform provides software publishers the ability to offer online demos of their actual software in a web browser. TestDrive online demos consistently increase conversion rates and shorten sales cycles. Once software publishers have made the sale, Runaware’s ten years of experience hosting software demos provide a quick, cost effective method for its customers to enter the Software as a Service (SaaS) marketplace. The TestDrive Platform as a Service (PaaS) offering is an extension to the TestDrive demo platform, hosting traditional applications online in a full SaaS environment. With TestDrive PaaS, software publishers can meet their customers’ demands for cloud computing without redeveloping their software.

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Press Release Submitted On: September 24, 2009 at 6:14 am
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