TheMobileStore ( Unveils its Private Label "RAY"

Mumbai, India (PressExposure) June 11, 2009 -- The MobileStore, the one stop mobile solutions retail chain, unveiled its much awaited private label, "RAY" in the market. Initially four handsets are being launched loaded with latest features like Touch Screen, Dual SIM, Bluetooth with A2DP, MP3 player, FM Radio etc at extremely affordable prices. The philosophy of the brand is to bring to the consumers feature rich products at affordable prices.

"RAY" will be available pan India at all Telecom Retail Stores. The MobileStore is appointing other sub distributors to leverage the opportunities across various locations in India. These handsets are expected to set a lot of eyeballs rolling as they are feature rich and are introduced at a never before price across various categories.

"RAY" will come with 12 month warranty and every handset will have a unique registered IMEI number. A Pan India after sales support will be provided through The MobileStore outlets.

Commenting on the "RAY" Launch, Mr. Rajiv Agarwal, CEO and Director of The MobileStore Ltd said "Launch of "RAY" is a very important milestone in the journey of The MobileStore and we are extremely happy to introduce our range of "RAY" handsets to today's youth who are always open to new and interesting products. "RAY" handsets will provide the best features to the consumers at never before prices in the respective product segments."

Ray models currently being launched: Ray M20: MP3 Player, FM Radio, Expandable Memory, 500 Contacts & 200 SMS Ray M31: Dual SIM, Touch Screen, Camera, MP3 player, FM Radio Ray T60: Touch Screen, Dual Sim, 2 MP Camera, G Sensor, Bluetooth with A2DP Ray T65: Touch Screen, 3 MP Camera, FM Radio with recording, Bluetooth with A2DP.

About themobilestore

The MobileStore, promoted by the Essar Group, is a one stop mobile solution shop which offers Telecom Products like Mobiles, Mobile Accessories, Mobile Connections & Recharges, Mobile Bill Payments, Value Added Services, Mobile Repairs, Mobile Exchange, Music & Gaming Devices and DTH, all under one roof, in a world class shopping ambience.

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Press Release Submitted On: June 11, 2009 at 6:42 am
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