Westminster, United Kingdom (PressExposure) October 13, 2008 -- The Harley Medical Group, the UK's largest cosmetic surgery provider, has announced that its surgeons are having to strongly recommend that patients opt for smaller doses of Botox and are even having to turn patients away who demand treatment they don't need.
The move mirrors recent reports from the States which suggest that women are binging on Botox to the point where their faces look frozen. Suffering from so-called "Wrinklerexia", some Botox-devotees become so obsessed with their crease-free image they begin to see lines where there are none and binge on Botox to get a freeze-frame face.
Liz Dale, Director of The Harley Medical Group, said: "Used properly, Botox is a fantstic cosmetic surgery treatment giving smoother, tighter and more youthful looking skin. But like with any procedure, it's highly unadvisable to have more done than is necessary. At The Harley Medical Group all Botox treatments are administered by specially trained doctors who will look out for signs of a Botox 'habit' and will advise patients according to their individual needs."
The Harley Medical Group has noticed a surge in bookings for Botox treatments but men and women in the UK are predominantly opting for 'Baby Botox', a lighter variation of the the treatment. Baby Botox only uses extremely low doses of the toxin, resulting in a very subtle and more natural effect.
Dr Nick Milojevic, Botox Doctor at The Harley Medical Group commented: "When used correctly, it's extremely difficult to see if someone has had a Botox treatment. Botox has a fantastic preventative benefit, helping to prevent more wrinkles from forming whilst stopping lines and creases already present from deepening."