The Impact of the Global Economic Downturn on the UAE Consumer Retail Sector - Implications for 2009

Mumbai, India (PressExposure) September 19, 2009 -- The Impact of the Global Economic Downturn on the UAE Consumer Retail Sector: Implications for 2009

While the economic downturn hit the UAE late in 2008, it will continue to be felt for at least the next four quarters. And, while a lag exists between declining levels of confidence in the macro and micro economy and changed consumption behavior, most retailers and manufactures need to start altering their business model now in preparation for slowing growth ( [] )

Scope of this research

Insightful analysis documenting the major drivers behind UAE consumers' changing attitudes and behaviors in uncertain economic times

Detailed examination of how, why and across which products consumption patterns in the UAE will change during the first half of 2009

Comprehensive action points offering practical strategies to deal with, and benefit from, changing consumer behaviour and market conditions

Covers the UAE market specifically with comparative analysis of other countries to fully contextualize the local market situation

Research and analysis highlights

41% of UAE consumer survey respondents told that wealth or income was 'very important' in creating a feeling of wellness or wellbeing compared to an average of 26% of respondents in 15 other countries. This reflects the comparatively higher propensity to save in the UAE

UAE retailers and manufactures must adapt to succeed during 2009. The UAE economy, while fundamentally strong, has not been immune to the substantial slowdown in the global economy. UAE consumer sentiment has shifted, and will continue to shift in the months ahead

Maintaining brand support through difficult times helps take advantage of competitors who often reduce marketing efforts. As consumers spend more time considering options before they spend money, this increases the likelihood of getting their attention with effective communications

Key reasons to purchase this research

Improve your decision making: cutting marketing spend can be a mistake; use this report to understand the tactics required for success in a downturn

Understand consumers: understand the key issues affecting UAE consumers' FMCG consumption against the backdrop of a global downturn

Understand the local market situation: access detailed trend analysis, interviews with key opinion leaders, and primary research with UAE consumers.

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Press Release Submitted On: September 19, 2009 at 6:20 am
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