The Importance Of Marketing During A Recession

Ft. Lauderdale, Florida (PressExposure) June 21, 2009 -- Michael Cohen, President of one of South Florida’s leading full service advertising agencies, Cohen and Company Creative, Inc. encourages businesses to continue their marketing efforts despite a challenging economy.

“Often times during a down economy, marketing and advertising falls into the category that companies cut from their budgets first, and that ultimately does more harm than good. Marketing and advertising is an investment in the future growth and survival of a company,” said Cohen.

“With a tough economy and competition that is more aggressive than ever, businesses should recognize that now is the time to forge ahead. This is a great opportunity to pick up market share and stand out from the competition instead of fade away,” Cohen said.

Cohen explains that marketing can put a company in a much better position now and in the future.

“Removing marketing from your company can make it very difficult for customers to find you and if you don’t have business, then unfortunately you could go out of business. It is important to maintain your advertising budget so you don’t have to play catch-up to regain lost market share. Companies who loose share of mind loose share of market and in the end, it costs more to return to the former level of customer awareness.”

“Many people have a preconceived notion that marketing has to be expensive to be effective, this is incorrect. It is however imperative that companies practice smart marketing by looking at how they target their consumers and the kinds of messages they convey. During a recession, the same old, same old no longer applies. The needs of the consumer have changed and companies really need to examine their marketing and advertising strategies to incorporate the best plan of action.”

“People are still spending, companies just need to make sure that it is their business the consumer thinks of first”, Cohen concluded.

Cohen and Company Creative, Inc. is a full service advertising agency in South Florida. The agency specializes in advertising, marketing, public relations, website optimization and social media marketing. Founded in 1993, Cohen & Company Creative, Inc. ensures results for their clients through their experience in print and broadcast media, public relations, direct mail and Interactive marketing.

For more information about Cohen and Company, Inc. visit or contact:

Michael Cohen, President of Cohen and Company Creative, Inc. 954-923-8133;

About Cohen & Company Creative

Allison Rosoff/ Public Relations Account Executive

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Press Release Submitted On: June 22, 2009 at 9:39 am
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