Boca Raton, FL (PressExposure) September 07, 2009 -- A growing number of Americans are turning their backs to $3 coffee, and instead purchasing $3 2 ounce shots of solid caffeine - and most of them taste terrible.
The energy shot market is expected to double this year, to $700 million in sales - and a majority of those sales will be of Living Essentials' 5 Hour Energy shot, the first energy shot on the market.
Many companies are attempting to capture the energy shot market - energy shots such as 6 Hour Power, Fuel 7 Hour, and 8 Hour Energy are all attempting to tap into this new industry.
8 Hour Energy, though the name is similar, has taken the industry a few steps further. While the others merely contain caffeine, it includes Acai, Gogi, and Tahitian Noni - three incredibly popular berries, each known for their natural energizing and dietary benefits. Usually, these berries can only be attained by purchasing a $40 bottle of juice.
On top of everything, 8 Hour Energy contains no calories or carbs, and it tastes great!
"I've seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I think they'll go for 8 Hour Energy. It's just a better quality product," says Darin Steen, one of the 10 top fitness trainers in the world.
In a double-blind taste-test, 9 of 10 college students preferred 8 Hour Energy over 5 Hour Energy. Other groups were given samples of the Mr Energy 8 Hour Energy shot, and returned with overwhelmingly positive reviews.
"Wow... after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a basketball game after! Without it, I probably wouldn't have managed to do either," laughed Troy Smith, a senior majoring in Finance.
"8 Hour Energy shots are amazing. I stayed energized and focused, and totally aced my final. It's like time in a bottle," said Stephanie Wilcox - a grad student at the Dentistry school.
Despite 5 Hour Energy's fierce advertising budget, Bhelliom Enterprises, the developer of 8 Hour Energy, believes their superior product needs only word-of-mouth to prevail. "The ingredients speak for themselves," says Casey McCarthy, CEO of Bhelliom Enterprises.