Long Beach, CA (PressExposure) January 06, 2009 -- Niche marketing expert Roy Primm (The Niche Man) and publisher of NicheMan.com saw the devastating affects the recession is having on small businesses. That made him decide to stop feeling sorry for struggling businesses and do something about it. So he decided to shock his business partners and investors by offering his $97 online niche idea course free to struggling businesses.
This bold action caused many to question his sanity, others to walk away enraged, but a few stayed out of curiosity, perhaps to see how this dramatic decision turns out.
The Niche Man hopes his web-based niche marketing course will help more businesses get back on their feet. He also hopes his risky action spreads like a virus and encourages more businesses to offer a helping hand to other businesses in trouble.
"The government can't bail out every struggling business, so we'll have to find ways to help each other survive. One thing about a recession, it forces people to help each other, if not we could be next. This is a glaring case of together we stand or divided we fall," says the fiery publisher.
The free niche marketing course offers the latest techniques in helping business owners find, create and develop hidden niche ideas for their business, product or service.
How to spot niche opportunities others miss. The course makes it easy for the reader by offering a convenient user-friendly checklist for each marketing problem.
How to use customer complaints to find a niche. The reader receives help to turn customer complaints into a profitable niche with examples and step-by-step guidance.
How to use niches to level the playing field with larger competitors. This section shows the reader how to use their smallness to advantage against larger competitors, much like niche marketing Jui Jitsu. Coincidentally Japanese auto makers used this same technique 30 years ago against U.S automakers, to this day they never knew what hit them.
The unique course describes a niche as an unmet, overlook or neglected customer need. The revealing information helps struggling businesses in highly competitive or dieing markets to find new avenues of profits no other business is filling. The instructions include a step-by-step system the visitor follows like a treasure map until they reach the end, resulting in a new income generating stream and skill.
The course makes it easy for each visitor to follow and understand by including a simple niche improvement chart. This unique chart directs visitors to the correct niche strategy to use for each marketing or sales problem the business owner is facing.
"The goal of the niche course is to help each visitor act as their own consultant, saving them the cost of hiring a marketing expert." say the creator.
"In an ever growing and saturated marketplace filled with cut-throat competition, the business that can recognize, identify and capture the best niche will have an unfair advantage," says Primm. In a time where consumers continue to demand more personal and customized products and services and less cookie-cutter, niche ideas continue to grow in demand.
The free online course continues to receive rave reviews from struggling business owners as well as new business owners for it's practical solutions and ideas. The niche idea course is available online at TheNicheMan.com