The Power of Apparel-Customized promotional apparel remains the most popular advertising specialty

Philadelphia, Pennsylvania (PressExposure) February 16, 2011 -- Advertising specialty retailers like have noticed since their inception that customized clothing orders far surpass orders for any other promotional product. Promotional apparel is affordable, easily customized with logos and text, and most items such as t-shirts and baseball caps are gender neutral so businesses can utilize these products on a broad target audience in their marketing campaigns.

One prevalent use of personalized apparel is as uniforms. notes that businesses frequently order customized shirts with their logo so that all employees will have a uniform outfit and thus display a level of professionalism and daily care towards their appearance, essential in any work environment but especially for companies in the service industry. Online advertising specialty retailers offer many different types of apparel, so you can personalize certain styles depending on what identity you want to display to the public. Button down shirts are another popular item at .since they create a seamless professional appearance and give the impression of a high level of work ethic. Pants are also available for customization if a business wants to provide a head-to-toe uniform.

Uniforms extend beyond the workplace to include teams and organizations as well. has handled a number of promotional apparel orders for school and company sports teams, school groups and organizations, and for non-profits and fundraising events. Having a team uniform unites each member and instantly creates team spirit, making Wednesday evening soccer games an event and not just an obligation. offers every kind of sport related apparel, including various styles of hats, shorts, shirts and accessories.

A significant factor in choosing promotional apparel as part of a business' marketing campaign is its resale value. Personalized apparel is the most used advertising specialty by target audiences, which means that businesses can doubly profit by offering logo t-shirts and caps to their customers for a price. T-shirts are one of the most popular items ordered since they are a cheap choice of apparel, and today places like even offer eco-friendly and recycled apparel choices that are as comfortable as cotton. Small businesses in particular can benefit from this means of increased exposure, such as boutique gyms, bakeries and cafes, and non-profit organizations. For more Details visit us @

About Independent Ad Specialties, Inc.

Distributor of personalized bags and custom imprinted recycled, earth friendly, promotional premium items used for corporate apparel, advertising specialties, and tradeshow gifts. We offer rush service, superior customer service, excellent wholesale prices to businesses.

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Press Release Submitted On: February 16, 2011 at 3:53 am
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