New York, NY (PressExposure) August 06, 2009 -- Sean John Combs is one of the most most notable hip-hop artist of our generation. This is because of his music, as well as his unique fashion that revolutionized and gave rise to the hip-hop fashion and culture. The rise of hip-pop in the late-1990s, primarily the work of Sean "Diddy" Combs, known locally around New York at that time as the "Shiny Suit Man" brought elements such as loud, flashy PVC aviator inspired suits and platinum jewelry to the forefront of hip hop in an effort to add a new vivid dimension of color and flash to the videos produced as a marketing tool. Through his passion for the hip-hop culture, as well as his unique sense of style, sean john Combs started his own clothing line, the sean john clothing.
It was in 1998 that Sean John Combs first introduced the sean john clothing lines into the market. His brand, along with other notable brands such as Karl Kani and FUBU, brought hip hop fashion to the mainstream, resulting in a multi-million dollar hip hop fashion industry. Today, the sean john clothing (known today as sean john clothing Inc.) offers one of the widest range of clothing lines for men as well as fragrances. Owned by Sean John, the brand is now co-owned by supermarket mogul Ron Burkle, listed in Forbes magazine's 400 and known as a major political fundraiser, that helped in furthering the popularity and demand of the brand.
According to Sean John Combs himself, since the launch of his clothing brand, he has enjoyed critical and commercial success with revenues now exceeding $100 million annually. Through the support of both the fashion community and retailers, Sean John Clothing has quickly grown from an urban label to an international brand. Sean John has often appeared at the award ceremony for the Council of Fashion Designers of America (CFDA) held annually in New York. For five consecutive years since 2000, Sean John has been nominated for its excellence in design. In 2004, sean john was awarded the CFDA Men's Designer of the Year award.
In November 2008, Combs launched his latest men's perfume under the Sean John brand called "I Am King" dedicated to Barack Obama, Muhammad Ali and Martin Luther King. In his blog he stated: "There is a black president and it's time for there to be a black Bond".