The Survival Group, LLC, Announces New On-Line Store for Emergency Preparedness Supplies & Survival Equipment

Austin, Texas (PressExposure) February 24, 2009 -- "People are nervous." Explains co-founder Kevin Baum, a 20-year veteran of the fire service and former Assistant Fire Chief with the City of Austin. "The economic crisis, climate change, extreme weather and geophysical events, run-away population growth, predictions of doom and gloom, resource scarcity, and so on, have really gotten people's attention. They no longer trust institutions as much as they once did and are, in many ways, taking matters into their own hands."

Indeed, Baum notes that 4 of 5 customers are worried about basic provisions such as food and water at a time when their income to support their families is diminishing.

While there are a number of on-line stores that provide emergency preparedness supplies and long term survival equipment, is different in that they seek to balance reason with readiness. "There is a whole lot of doom and gloom out there," notes Baum. "And many people are trying to make a profit from it. Just turn on the news and you can see that there is a lot to worry about. What makes different is that we encourage thoughtful preparation. In other words, be prepared for disruptions in power, infrastructure, and the economy in this uncertain world, but don't sell the farm." provides a refreshing alternative to emergency & disaster preparation retailers. offers a wide variety of free services that move beyond the products they sell, from YouTube info videos, interactive web blogs, on-line articles, presentations and more. The website is intuitive and easy to navigate with products listed in three main categories: Food & Water; Protection & Survival; and, Hygiene and First Aid.

"Quite frankly, we're trying to get people to settle down and get focused," says Baum. "It makes sense to be prepared for disruptions caused by natural or man-made hazards, in the same way that insurance makes sense. But our efforts to prepare should be balanced and informed through realistic assessments of risk. We help people to achieve this balance and the peace of mind that comes with it."

"Peace of mind is hard to come by in these difficult times, we are helping people to find it," notes Baum.

About is an Austin-based on-line business specializing in Emergency Preparedness Supplies [] and Survival Equipment [] for individuals, families and businesses. The SurvivalOutpost philosophy is to balance reason with readiness, and to encourage knowledge, independence and self-sufficiency as tools to survive in an increasingly uncertain, unpredictable, and interdependent world.

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Press Release Submitted On: February 24, 2009 at 11:11 am
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