Los Angeles, California (PressExposure) August 08, 2008 -- Businesses today want to be more dynamic and contemporary in the use of their marketing materials. That is why many owners demand that they only get the best brochure printing services to create their marketing materials. However, many owners forget that even the best brochure printing services will be useless if you disregard some of the most basic steps in making your print materials. Here are tips on how you can improve your prints even before you go and avail of brochure printing services:
Tip 1: Do not confuse your print size
One of the hardest things to correct when you in the printing industry is a brochure that has an incorrect set up size. Most layouts that have this problem needs to be returned to the customer because when you sink or stretch a whole layout, the quality of your print will surely be affected. Remember to match your design to the proper out put size. Do not use an 8.5 x 11 inch design and print it on an 8.5 x 11 inch paper. Not only will your image and text be compromised but your margins and folds will be messed up.
Tip 2: Use the right bleeds
Bleeds are when you extend your design over the printable area of your page, they serve as and insurance policy when printers are cutting your materials into single pieces. Although these cutters are very accurate sometimes, there are fluctuations over the thousand or so copies that they cut. What results is an undesirable white border in your prints that ruins your design and ruins the over all effect that you want.
Bleeds help you with this by allowing the cutters to have room for mistake and that an eighth of an inch bleed will be enough to help you avoid having that dreaded white order.
Tip 3: Keep your resolutions at 300 dpi
Using high-resolution images should be your top priority when you are making your own brochures. High resolution images are crisp and full of life. 300 dpi is the standard in the printing industry any image that you use with a low image resolution will be soft, blurry and pixilated.
An important reminder is that your computer monitor only needs 72 dpi to display fine pictures. However this is not the case in printed materials. You should check your images if they have the resolution that you want.
Also, do not use images that have resolutions that are higher than 300 dpi, they only take up file space and is very hard to upload. And although the quality of these images is higher than in 300 dpi, they are barely noticeable to the naked eye.
Tip 4: The paper stock is important too
There are plenty of stocks that you can choose from. However, you should only choose paper stocks that are smooth and bright white. Bright white paper draws the best out of the colors by absorbing more light than paper stocks that have rough texture. You can also add gloss and finish to your brochures If you want to have that extra sheen to your prints.