Galway, United Kingdom (PressExposure) November 04, 2009 -- âAs technologies converge, it is becoming increasingly challenging to develop a competitive advantage within the marketplace. Your creative team could be the catalyst for finding that unique advantage. Even more importantly creativity can be the key to unlocking consumers current savings splurge,â claims Kelly.
âOftentimes people argue that creativity isnât their thing - an argument that couldnât be further from the truth when one reviews the studies in this area,â asserts Kelly. âTeresa Amabile of the Entrepreneurial Management Unit at Harvard Business School collected nearly 12,000 daily journal entries from 238 people working on creative projects in seven companies. Her findings confirmed that creativity was not just the domain of creative types; everyone can be creative. Another study of genius by George Land and Beth Jarmin found that 98% of 2 - 5 year olds could be considered creative geniuses! The bottom line is that the seeds of creativity are within us all and creativity is truly everybodyâs responsibility. Organisations need to create a positive high trust culture in which these ideas can flow,â added Kelly.
Kevin Kelly, an Internationally Acclaimed motivational speaker suggests a few ways to tap into this creativity in his new book âBasics before Buzz.â
1. Ask your employees to contribute one idea a month to a nominated âIdeas Person.â
2. Have your own Rent-a-crowd session to generate new ideas for your business? This involves inviting a small group from diverse backgrounds from outside your business to come up with new ideas, potential improvements etc.
3. Ask online for help! In his experience, collaboration - not competition - is the guiding rule of the internet community.
Kellyâs new book âBasics before Buzz â managing in challenging timesâ has just been launched. The book is a follow on to his best selling publications âHow? When you donât know howâ and âLife- a trip towards Trust.â Over the past two decades, he has been recruited as a motivational keynote speaker for events in the Far and Middle East, Europe and The US. Next year he is keynoting at the prestigious Million Dollar Round Table where he will address over 5000 delegates in Korea. This event will be followed by trips to Hong Kong, China, South America and the Middle East.
Kevin Kelly city - Galway village - Furbo Country - Ireland Email: email@example.com Phone: +353-91-867969