Washington Dc, (PressExposure) February 03, 2009 -- Googleâs algorithm in ranking websites is one of the greatest mysteries of modern world. In the quest for the highest position in search engine results page (SERPs), many try to cheat the algorithm and fail â to the detriment of their website. While there is no sure way to rank high in SERPs, there are proven steps that will give you a higher advantage over your competitors, here are a couple of them:
* Many professional seo company who offer affordable seo services optimize only the home page of their clientâs websites. Unfortunately, this is not a good practice because Google will not be able to see if the other pages of your site are related to the same topic. It is best that you look for website seo services which will optimize your pages individually. This might take a long time, but it is worth the effort. If a professional seo company offers you a quick solution, then be very skeptical.
* Unlike humans Googleâs robots do not see the same web pages that we see. It uses the code on your site to find and categorize the information you have on your site. This is the reason why a lot of professional seo company promotes the use of title tags, meta tags, headlines, and anchor texts and keywords in the body title. It is important that these elements come in the right order and that your keyword is in the right density if you want to rank high in Googleâs search results page.
* In addition to the structure of your web pages, it is important that your professional seo company take special note of your navigation features and internal links. Your site should allow both your readers and Googleâs robots to retrieve the information that they need without trouble. If your site has poor web design Los Angeles, Google will skip these pages. If your site is designed in flash or if you put most of your pages in images then chances are, Google will not be able to read these.
Sure all professional seo company know this already but it is important that you educate yourself also so you know whether the company you hired is doing the right thing or not.