Timberland Introduces Biker-Friendly Collection 'Ride On'

Mumbai, Maharashtra India (PressExposure) March 24, 2011 -- Timberland the authentic outdoor brand has introduced a new biker-friendly collection of footwear and apparel 'Ride On' to let you ride freely this season. Designed to be both practical and stylish, the collection is ideal for commuting to work or getting around town during weekends.

For Spring 2011, Timberland has introduced a new versatile collection of bike-friendly footwear that incorporates the Bike Plate Technology. This technology allows the foot to flex normally while walking on the trail or street, but keeps the foot stiff while pedaling, providing stability, enhancing performance and speeding up your commuting time. This means no more hassle from changing your footwear! Whether you're commuting to work, or riding on your weekend biking trips, Timberland's new collection will take you from sports to work to play all in one single pair of shoes!

Timberland is changing clothing while commuting with the launch of the Cycle Chinos. Made of organic cotton, the fabric stretches for easy movement while cycling and offers more natural breathability. During cycling the leg seams are often displaced, so Cycle Chinos have seams moved from their normal position for less abrasion allowing pockets to be in a more accessible position for the riders. The Cycle Chino strengthens Timberland's commitment to innovation by combing both style and functionality letting bikers make the most of their time outdoors.

In addition the collection also includes the S‐Café Cycling jacket which besides looking impressive, is Timberland's new environment conscious jacket made from recycled coffee grounds. The jacket features revolutionary S-Café technology, offering up to six times more protection against weather unpredictability. It is waterproof, windproof and breathable, thus allows excess heat to escape and you to stay cooler. Stand out with red or black hues in extra comfort while riding and exploring the city.

From bike to trail to work with Timberland's new Ride On Collection!

Timberland 'Ride On' Collection is available at all Timberland stores across India (Courtyard, High Street Phoenix, Mumbai - Korum Mall, Thane - Ambience Mall, New Delhi - South City Mall, Kolkata - Express Avenue Mall, Chennai and MBD Neopolis, Ludhiana).

About Reliance Brands Ltd.

About Timberland
Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, Mountain Athletics®, SmartWool®, Timberland Boot Company® and howies® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company's products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South Africa and the Middle East. Timberland's dedication to making quality products is matched by the company's commitment to "doing well and doing good" -- forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit http://www.timberland.com.

Press Release Source: http://PressExposure.com/PR/Reliance_Brands_Ltd..html

Press Release Submitted On: March 24, 2011 at 2:12 am
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