East Arlington, TX (PressExposure) November 12, 2009 -- Almost anywhere that you go, you can find a custom brochure. In the bank, at a restaurant, in a souvenir shop, and in many offices are just a few places where you will encounter such type of marketing tools.
They can be used to advertise a product or any form of a public issue. They can advertise an event or market services. They can be handed out at events or they can be mailed directly to customers.
Full color brochures must be carefully designed in order to capture and keep the attention of readers. When creating them, you may want to enlist the help of a professional designer. On the other hand, you may decide to use a template and simply have a designer look it over and give you some tips. Some printing companies offer their own designers to help you with whatever your level of need. If you decide to go the template route and design them yourself, you may be able to use a template offered by your printer, which is helpful since many printers have their own standards for bleed and trim allowance.
When using a template, you will need to consider several features. You will need to know the type of fold you will be using so that your pages are printed on the correct panel. Also, make sure your template is the size is that you want.
Another part of the layout that needs to be considered is placement of the text boxes and how much space you need around your text. Do not forget to set aside an area for your contact information. Knowing where you will place your graphics also comes into play with a template. Pictures should be placed next to the appropriate text.
Remember the importance of a dynamic and appealing layout for a brochure. Using a template definitely helps when designing, but if you are unsure of your abilities to create an effective brochure, then investing in a commercial designer is definitely worth any extra cost.