Today's Concepts Introduces Daddy Cool And His All New Zone Website

Toronto, Ontario Canada (PressExposure) March 02, 2011 -- Today's Concepts wants you to know that Zone's got a new attitude with its very own micro site at But the story gets better with its primo star, Daddy Cool, who lays on the type of Jazz for Men, straight and clear with no mushy wushy advice. 'Cause, Daddy Cool is a Zone Man, a Man's Man, a Real Man!

Daddy Cool is taking consumer engagement to the next level with a social media campaign that today's dudes can relate to. He's the real guy's go-to guy for practical dating advice on dealing with the ladies. He's kickin' it sticky, with updates on the regular, to keep those shaggy dolls in check ('cause we know they're misbehaving) and put more swagger in your sales.

Guaranteed to go viral like a sexy flu, this irreverent campaign will not only raise eyebrows, but get passed along to the next guy like last year's prom queen.

So chill out on the new site and meet The Man in the Daddy Cool Lounge. He'll give you the situational analysis and make sure the girlies are chirping, just as sweet as you are smelling.

Daddy Cool Lays it on Straight

Have you been busted? Getting more nag and not enough shag? Maybe you can't decide which flavour you like better? Don't stress, when you're in the Zone, Daddy Cool will give you all you need to know to deal with those honeys. He lays it on straight and sees clearly through any type of "hoochie coochie" situation. He'll show you how to put motion in your locomotion so you can kick it into high gear. Check out Daddy Cool's Playbook for your own situational analysis. When you join the Zone site, you are sent an up to date playbook on the lovelies, so you can not only smell sweet but talk sweet!

So Why Aren't You in the Daddy Cool Lounge?

Come hang with the hotties in the Daddy Cool Lounge. Daddy Cool will hook you up with primo tips so you can throw down in the chat room while you check out his collection of rare and exotic birds.

The ladies are all coming out to play, and they're posting their pics in The Zone, 'cause they're hot to be part of Daddy Cool's flock.

The party will be sizzling all night long, and remember, in the Daddy Cool Lounge, the art of talking sweet starts with smelling sweet with Zone Body Sprays. And there is no better way to come clean to a party than with Zone Body Washes.

And remember, how can you score if you're not in the Zone?

About Today's Concepts

Today's Concepts Corp is a wholly owned Canadian Company that has been creating and competing in the Health & Beauty sector on both a domestic and global basis since 1998.

At Today's Concepts Corp, our Brands come alive on the shelf and resonate with the consumer, while providing both emotional and rational reasons to be the customer's product of choice. We create Brands that are integrated into the techno-culture and all it influences, while combining the optimum balance of performance, shelf presence, intrinsic properties and aggressive pricing in such a way, as to create incomparable consumer choice.

Press Release Source:'s_Concepts.html

Press Release Submitted On: March 02, 2011 at 1:37 pm
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