Evesham, United Kingdom (PressExposure) February 10, 2012 -- As a specialist retailer of a variety of tools, Toolbox sells a huge number of products through its website. Obviously grouping each of these products is a mammoth task but the company's marketing department has done a fantastic job so far. However, not satisfied with just grouping tools in the right place, the team has gone back to add more detailed groups and make navigating the site much easier.
Scott Morris, Marketing Manager, said: "We sell thousands of products and sometimes a group on the website can just get too big. For example we sell a wide variety of cordless drills and it's no good just having fifty different drills on one page, it puts people off and makes choosing one difficult. That's why we're making a conscious effort to group each product specifically. Items are no harder to find, in fact it's a more natural process now."
One of the most significant updates is the introduction of many new sub-categories on the site, meaning, to use Scott's example, that someone looking for cordless drills is now given the option of browsing particular models by specifications such as voltage or battery type.
Scott continued: "We've paid close attention to the keywords we use, optimising the site for searches via both search engines and within the Toolbox site."
The job is still on-going for the Toolbox marketing team but already a huge range of products - including padlocks, drill bits, saws, motor tools and much more - have been reorganised and streamlined on the website.
Tim Hodge, Website Administrator, said: "We're constantly crunching numbers and seeing what improvements can be made to make the site easier to use. By reorganising groups of products we're trying to limit the number of items on each page, making the website look a lot cleaner and less confusing. At the end of 2011 we completed the upload of over 3000 Trend routing products so that has been a major focus of this task. We're all working hard at it and it's already looking much better."
The Toolbox website is looking better than ever and is providing online shoppers with a much simpler and more intuitive way of shopping. The ultimate goal is to have a perfectly streamlined grouping system on the website ensuring it never takes a customer more than a couple of clicks to find what they are looking for. The Toolbox team are already well on their way to achieving this.
Toolbox.co.uk is the sister company of the ever expanding Plumbworld Network. Plumbworld was an early pioneer of online trading, started by James and Anita Hickman in 1999 and sold to the Grafton Group PLC in December 2006.
Plumbworld now employs more than 50 people in its purpose built warehouse and offices and boasts an astonishing 50+ websites selling everything from automotive tools and chainsaws to barbecues and showers. The business has a turnover in excess of £18 million and is growing at more than 20% year on year.