San Leandro, Ca 94577 (PressExposure) December 04, 2006 -- Bay Area consultant and Kearney & Associate Alliance member, Jaclyn Zoccoli, designed and hosted a recent fast-paced marketing workshop which was held at the Tracy Chamber of Commerce's Offices. The fast-paced, informative session included a presentation by Andrew Malik, one of the guest speakers, who provided the attendees with an excellent overview of the city's growth patterns and data from the demographic studies. It was agreed that the information and related handouts will prove invaluable as those in attendance work toward business growth.
In addition to Mr. Malik's presentation was Jack Elliott's. Mr. Elliott owns Jack Elliott Publications and HR On Demand, and the audience found his tips from his own experience not only entertaining, but also quite informative. Mr. Eliott, who is the former editor of Our Town of the Tracy Press, pointed out vital information on how Tracy's people react and operate - information which everyone agreed was important to the business people who attended.
When she was asked how she felt about the success of the program, Ms Zoccoli smiled and noted that "Today's speakers provided us with an overview of our existing community and insight into what it can become. The more information we can provide to our business community - information that can be immediately used to plan and bring about positive change - the better the chance is of our reaching our goal of having Tracy become one of the leading cities in Northern California."