Westport, CT (PressExposure) November 25, 2013 -- TripBuilder Media has been a leader in providing unique folding print pieces for the events and promotional products industries since 1988, and new products for 2014 continue that trend. The newest member to its product line - the Mini Clamshell - continues TripBuilder Media's goal of providing its clients with new and unique marketing pieces that an audience will retain and remember.
The Standard Clamshell - an index-card size booklet containing a pop out inner sheet - has been a staple piece in the TripBuilder Media product line for many years, with a variety of different industries utilizing the unique format to present their marketing information, including colleges, hospitals, and event organizers. And while the Standard Clamshell is pocket size, the Mini Clamshell comes in at the size of the credit card. According to Steven Tanzer, President of TripBuilder Media, "We are really excited to add this exciting marketing option to our product line. Don't let the small size fool you; the Mini Clamshell still packs a punch with its origami-style, pop out sheet like its larger sibling. And it tucks right into a front pocket."
The Mini Clamshell has already proven its marketing power. The Air Traffic Control Association recently used the Mini Clamshell for their Annual Conference and Exposition to provide attendees with all the event information they need, in a small, easy-to-carry format. ATCA included a booklet on the inside cover, opposite the origami fold-out sheet, to provide attendees with the full schedule of events for the multi day conference. According to Tanzer, "The Mini Clamshell made a huge impact on ATCA attendees. They could access the event info easily and quickly, they could fit it right into a pocket unlike a large event program, and the unique folding format added a dramatic statement to the piece."
Many clients are taking their marketing approach a step further, by integrating their event or promotion with TripBuilder Media's Event Mobile app. The use of both a unique printed piece and a mobile app provide a targeted program that delivers information at every touch point. According to Tanzer, "The integrated approach is a win-win situation. Attendees have all of the event info in the palm of their hand both on their mobile phones and in our credit card-sized folding pieces and event organizers get their information out effectively and efficiently, while generating sponsorship revenue and reducing paper waste associated with a bulky event program.
To learn more about all the TripBuilder Foldables, and TripBuilder Mobile Apps visit TripBuilder Media's website or contact TripBuilder Media directly at firstname.lastname@example.org or 800-525-9745.