UK Startup Attempts To Shake Up The World's Online Art Industry

Nottingham, United Kingdom (PressExposure) August 09, 2013 -- Imagine discovering thousands of upcoming and established artists across the world and buying original works at affordable prices with a few simple clicks. Or showcasing and selling your art to an international audience in 190 countries 24 hours a day, 7 days a week. This idea drove the inception of the international online art gallery, a platform where art collectors and artists can buy and sell art online.

A brainchild of a UK entrepreneur, Usama Arjumand, the website allows any artist to put up a free portfolio and exhibit their work to a worldwide audience. "In general, is an online art gallery that provides artists and art collectors with a modern platform to directly connect in more than 190 countries. The word Artorca is coined from the words "Art Orchestra" and refers to the wide range of mediums, genres and subjects of art available on the platform" said Arjumand.

Arjumand's experience in the industry as the Director of an art gallery made him realise the difficulty artists faced in showcasing their work at art galleries. Due to an unbalanced ratio of art galleries to artists, the latter find it hard to obtain exhibition slots, which are either highly competitive or are usually booked for exhibitions many months in advance. Conversely, traditional art galleries can only hold a relatively small amount of art inventory, which makes selection for art collectors with a particular price, artist, medium, style or size in mind difficult. And with art galleries charging between 40 to 60 percent commission, it also means higher prices.

Knowing these constraints of traditional art galleries, Arjumand developed a global online art gallery where international painters, photographers, printmakers and sculptors could exhibit and sell art directly to art collectors for a much smaller commission. This would give art collectors a significantly wider range of art at better prices.

At, artists sign up to create a free portfolio that can be used as a personal website to exhibit and sell their art. Art collectors browse through the uploaded artwork to discover what they like and make a purchase directly from the artist. Artists receive payment instantly into their PayPal account and ship the artwork to the buyer. Purchases are covered by PayPal buyer protection (PayPal terms apply) for their full value, including shipping costs. After receiving the purchased items, buyers rate their experience of dealing with the artist, which helps to build reputation and trust between buyers and sellers in the marketplace. also features an innovative way of curating its online gallery. Instead of gallery staff selecting and ranking artworks, members of the platform rate each artwork out of ten stars. Each artwork is then displayed in the order of its rating which Arjumand believes is an affective way of arranging the gallery and removing any biasness towards an artist. "Instead of giving the power in the hands of a few to decide what art is "good", we let our entire member community decided how the gallery should be curated" said Arjumand.

Born in Pakistan, Arjumand has lived in Hawaii, Egypt and the United Kingdom. He graduated from the University of Nottingham with a degree in Mechanical Engineering. After working in the field for two years, he moved to entrepreneurship. He now runs from its headquarters in Nottingham. "Since its launch, artists from all over the world have joined the online gallery and an increasing number are visiting it everyday," said Arjumand.
13-15 Regent Street
United Kingdom

About is an Online art gallery that connects artists and art collectors to sell or buy artwork at great prices. Discover our vast collection of prints, sculptures, photography and paintings, which are available for sale. For more details about Sell Art Online, visit our website.

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Press Release Submitted On: August 09, 2013 at 4:49 am
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