Unlock Talent!

Scottsdale, Arizona (PressExposure) May 21, 2009 -- Every child is blessed with talent. ‘The Talent Code’ by Daniel Coyle is an exceptionally crafted book with instructions and insights into how to identify and build the talent in a child. The book is an outcome of laborious research done by Coyle. The book has very surprising revelations about small hamlets that have produced some of the world’s most talented sportsmen, athletes and musicians. Some of the raving reviews the book has received so far are:

"Public discussion is smitten by genetics and what we’re “hard-wired” to do. And it’s true that genes place a leash on our capacities. But the brain is also phenomenally plastic. We construct ourselves through behavior. As Coyle observes, it’s not who you are, it’s what you do." ––David Brooks, New York Times http://www.nytimes.com/2009/05/01/opinion/01brooks.html?

Coyle looks at the development of extraordinary talent, particularly in athletes, and the “revolutionary scientific discoveries” unlocking the “talent code” behind it. Interviewing top coaches, educators and researchers, traveling to talent hot spots and neurology labs, Coyle describes three steps (roughly: visualizing and comprehending, repeating and perfecting, and emotional connection) employed (knowingly or not) by talents like the skate-boarding Z-Boys, Brazilian soccer players, the Bronte sisters, pop musicians, outperforming school kids and others, as well as ways to understand and spur that process along (in ourselves and others). “Practice doesn’t make perfect, perfect practice makes perfect.”—Publishers Weekly

“I’d buy the book for two reasons. Firstly, Coyle is a fine writer and makes an excellent pick of examples to illustrate his case. Secondly, he delves into an area few others have tackled: the neurophysiology of learning, or what happens to the architecture of the brain during practice.”—New Scientist

“Daniel Coyle digs deep into the core of the insatiable desire to become better. An amazing read with many practical implications for everyday life.” —Apolo Anton Ohno, Olympic gold medalist.

“I only wish I’d never before used the words ‘breakthrough’ or ‘breathtaking’ or ‘magisterial’ or ’stunning achievement’ or ‘your world will never be the same after you read this book.’ Then I could be using them for the first and only time as I describe my reaction to Daniel Coyle’s The Talent Code. I am even willing to ‘guarantee’ that you will not read a more important and useful book in 2009, or pretty much any other year. And if all that’s not enough, it’s also ‘a helluva good read.’” —Tom Peters, author of In Search of Excellence

“This is a remarkable—even inspiring—book. Daniel Coyle has woven observations from brain research, behavioral research, and real-world training into a conceptual tapestry of genuine importance. What emerges is both a testament to the remarkable potential we all have to learn and perform and an indictment of any idea that our individual capacities and limitations are fixed at birth.” —Dr. Robert Bjork, Distinguished Professor and Chair of Psychology, UCLA

For more on the book, please see http://thetalentcode.com/.

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Press Release Submitted On: May 21, 2009 at 4:32 am
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