Chandigarhpunjab, India (PressExposure) July 20, 2008 -- Colors can represent different meanings and create different moods. Black, for one, is the absence of light. For a great deal of people, black symbolizes the absence of life, as well. However, on a not-so grim note, this shade is said to symbolize authority and depth. Some describe the dominance of black as classic. But for others, black is just drab and dull. When it comes to business cards design, there's an array of reasons why black is not the only popular choice.
There are, literally, thousands of colors that you can choose from. If you want to use black ink for your name but use other colors for the remaining texts and on the logo, go ahead and do that. It is also possible to completely drop black, and use other colors for all the letters and graphics on your business card.
If you feel like restraining yourself to black tones, there are still options which will allow you to veer away from a plain look. This is crucial since people tend to respond more to colorful and/or visually entertaining prints.
Options to differ from the traditional business card look
By simply changing the ink color of your choice or by selecting a different custom or finishing job, you can significantly alter the appearance and appeal of your business card.
Option 1: One-color, no black business card
If you want to retain the homogeneous look, pick a color, any color, except black. You can follow the color of your logo if it has only one color. This way, you can stick to a single color or shade and retain a high impact card. This monochromatic scheme would still give you the contrasts you need and still make you a print that is different.
Option 2: Multi-colored, with or without black business card
With this option, you can play with color combinations. You can choose from cool, bright and neutral shade for your business cards design. You can include black or opt not too. Adding black can help make a piece of information stand out, like your name, and at the same time, break the monotony from a sea colors.
Option 3: Metallic, fluorescent and pearl inks
Make the color and effect striking altogether. You can ask the printers to use metallic, fluorescent or pearl inks that add character to the prints. Metallic and pearl inks give off a certain sheen or sparkle while fluorescent inks give a strong and eye-catching impression.
Option 4: Raised Inks
The procedure for creating a raised ink effect is called thermograph. Resin powder is placed on top of wet ink. Heat is applied so the resin powder melts, sticks, and molds itself after the text or letters. When the temperature drops, the powder combined with the ink hardens.
Aside from the raised lettering, the resulting text appears to have a gelatin-like texture and a light sheen. Thermograph is said to be cheaper than other methods such as engraving and embossing.
As you have seen, there are numerous ways to add 'life' to your business cards design. While black remains to be a favorite, you can easily try out new approaches to have the look that you want and still make a card that is a crowd favorite. So while your business card represents you, it is also built for and meant for the pleasure and use of others.