Toronto, Canada (PressExposure) November 16, 2009 -- When you run a business in a modern way, you normally have a website in form of an online catalog along with a retail store. You want to win the battle on both fronts. Sometimes, business owners forget about the fact that nowadays, certain types of products are sold through online catalogs much better than through the retail store system. Moreover, people have been shifting towards shopping online for the past 10 years and this trend is speeding up.
The main goal here is to convert every retail customer to an online one as well as make your old customers stick around your online store. Online business is much cheaper to operate than the retail one, therefore you can sell your goods cheaper online than retail. Shrink your retail presence and expand online presence. Use your retail location as a place where your customers can sample the products before they order them online. Have printed catalogs handy with product information and web links where customers can get more information and place online orders. To be successful in this, you need an email marketing software for your mac that you will use to communicate with your customers in a personalized way.
Email Marketing Courier will allow you to collect email addresses, names and other personal information such as postal codes, phone numbers, lists of products and services ordered in a fully-customizable customer database. Using Email Marketing Courier you can notify your old customers who is in your database about new products available for sale and about updates on the products they already purchased. If we are talking about software, you can notify your existing customers about the new version you just released and ask them to pay for this upgrade.
This will surely bring you an additional income. If you send newsletters containing useful information for your customers regularly, offer them products that complement their original purchase, they will stick around your store. They will buy stuff from you regularly. For more information regarding Email Marketing Courier, please, visit this website: http://www.emailmarketingsoftwareguide.com