Red Bank, NJ (PressExposure) September 01, 2009 -- V12 Group, a leading direct marketing services firm, today announced the launching of an upgraded version of List Selector, itâs customer prospecting and list building portal. V12 also introduced Smart Leads, a proprietary technology that models current customer lists and delivers similar prospects and/or automated profile reports in seconds. These services can be found at http://www.listselector.com.
V12âs Senior Vice President, Chris Alewine stated; âThe foundation for solving most any consumer related marketing challenge starts with knowing who your customer is and where to find more of them. List Selectorâs allows users to do this quickly, accurately and affordably.â
Several marketing applications are of benefit immediately.
â¢ Customer profiling results in target audiences/segments being identified that are unique in the composition of age, income, home ownership, etc. â¢ Identify look-a-like prospects for acquisition and improved response rates â¢ Append the traits that best describe your customers to your database â¢ Create segment specific messages that are more relevant to increase conversion rates. â¢ Interact with customers/prospects using fact-based knowledge added to a CRM database.
Consumer Data -List Selector provides real-time online access to one of the direct marketing industries largest Consumer Databases with 215 million records and 116 million households including postal, email and landline phones. The hybrid database (compiled and proprietary response data sources) has 260 selectors available to improve targeting including Demographic, Geographic, Lifestyle, Interests, and Behavioral/Transactional selects. Queries are returned in record time and orders are delivered via portal download, in less than one minute, and also provide the ability to suppress previous orders.
Profile Reports - Provides a basic demographic profile of your customers (or prospects). The report provides detailed information on 20 demographics variables: income, age, education, occupation, wealth, lifestyle segments, home ownership, etc.
Market Penetration Reports - Provides a penetration report for 20 demographic variables including income, age, wealth, education, etc. The report allows you to better understand where you are doing well (high penetration) and where you are doing poorly (low penetration).
Cross-Tab Reports - Provides visualization of the relationship between two variables, for example, the relationship between income and age.
Waterfall and Density Reports â Provides a breakdown of counts by chosen elements.
And/Or Function â This easy-to-use feature allows for highly complex count queries.
V12 Smart Leads
Smart Leads uses V12âs Consumer Database to offer insight on customer traits and attributes and allows you to target prospects that resemble those customers. The web-based tool performs customer modeling on a user-uploaded file. As a result marketers can focus marketing efforts on prospects that are identical in characteristics to their current customer base.
The Smart Leads Process
â¢ Upload current customer list â .csv or .txt file with at least fifty (50) records â¢ Select a Geographic Area â Smart Leads can determine the appropriate area based on your uploaded list, OR you can specify another area â¢ Create Smart List â Your List is available for download
Whether you are an agency, a broker, a consultant or a direct marketer, V12 List Selector provides the comprehensive data, quickly, cost efficiently and in a user friendly manner. To learn more about V12 List Selector, visit http://www.listselector.com or email us at firstname.lastname@example.org