Bangalore, Karnataka India (PressExposure) November 11, 2011 -- Revives the barefoot experience

SPORTXS, India's first and largest organized 'Sports Gear' retail destination today announced the launch of VIVOBAREFOOT range of running shoes. The original barefoot shoes marks its entry and will be available at SPORTXS stores across India.

Built on patented technology, the VIVOBAREFOOT shoes are the world's lightest minimalist shoes with ultra-thin puncture resistant soles. The VIVOBAREFOOT shoes encourage Proprioception - sensory feedback sent to the brain which would otherwise be hampered with the use of normal footwear. An important aspect, this helps bodies adapt to the environment faster thereby increasing the quality of movement.

"Sports retail in India has been witnessing positive growth and while it is still a largely unorganized market, retailers such as SPORTXS have established themselves as pioneers within this space. The high energy stores create a unique platform for the launch of VIVOBAREFOOT and we are looking forward to bringing more such innovation to India," said Sharath Raju, Primary Catalyst at High Line Retail- Distributors of VIVOBAREFOOT in India.

Talking about the launch of VIVOBAREFOOT, Monica Laliwala, MD, SPORTXS said, "Being a sports enthusiast myself, VIVOBAREFOOT is a brand that we are excited to be associated with and we believe this can create a revolution in bringing back the barefoot concept". She further added, "The barefoot-shoe experience is an idea that is slowly moving away from just running or walking, and getting integrated in to day to day lifestyles."

As a concept store, SPORTXS continually strives to partner with brands that are committed to providing people with safe and high quality sports gear and equipment. With 5 stores operational across Bangalore, Ahmedabad and Pune, SPORTXS continues its efforts to create a sports culture across these cities, across 60 different sports categories.


'SPORTXS', a brand launched by XSIS PROMOTIONS INDIA PVT LIMITED founded by retail entrepreneurs Monica & Zahir Laliwala, is a sports gear retail destination with an innovative and unique concept. As India's first "Organized Sports Gear Retailing Destination", the primary objective is to promote Sports as a Culture and highlight the significance of quality gear for any sporting requirement.

Building on the concept of next generation of Sports gear retailing in India, SPORTXS presents the option of making an informed decision and provide a window of knowledge on products beyond familiarity. A Multi-brand, Multi-category concept, SPORTXS boasts of over 6000 varieties of Stock Keeping Units (SKU's) across 32 Sports categories and 60 sports brands Addressing a wide audience, this high energy environment showcases a unique product range to include Cycles, Cycling Accessories, Protective Gear, Fitness and Yoga apparels and accessories, Camping Gear , Adventure Sports , Skating, Table Tennis, Tennis, Swimming, Archery, Badminton, Hiking, Fishing, Golf, Basketball, Hockey, Boxing, PC games, Board games , Cricket , Apparels and Shoes of all leading Brands to name a few.

Sport enthusiasts can enjoy extended services such as a Reward card and added benefits of servicing sport equipment such as cycle servicing, repairs and stringing of racquets across SPORTXS outlets. Customers can also take advantage of SPORTXS vouchers for gifting purposes which are available in the denominations of Rs.250, Rs.500 and Rs.1000.

About Gutenberg Communications

Media Contact:
Priscilla May D'Souza
Gutenberg Communications
+91 9663021035

Press Release Source:

Press Release Submitted On: November 11, 2011 at 6:29 am
This article has been viewed 136630 time(s).