Vertical Search Engine Powered by Google Coop Custom Search Helps News Reporters

Chennai, Tamil Nadu India (PressExposure) March 19, 2008 --, a fledgling web2.0 sites for news release distribution today unveiled a vertical search engine in an attempt to attract more journalists and news reporters to their website. Newly launched vertical search engine will help journalist with their research work related to news reporting. Journalist can search over 70 leading online press release sources and other source for original news on the internet like digg, newsvine etc. Journalist can use this press release search engine to search popular press release sources like PRNewsWire, BusinessWire, PRWeb, AP, AFP, Xinhua, Reuters and also less known sources like press-library. Leveraging technology and innovation will definitely help PressReleasePoint become a leading force in press release distribution market where competition is fierce and entry barriers are low. PressReleasePoint plans to roll out more tools to attract reporters, editors, academic researchers, small business marketing professionals and PR firms.

PressReleasePoint selected Google coop custom search engine to power their press release search engine after abandoning its initial attempts to use open source java crawler for this project. There are many benefits in using Google custom search engine over other technologies to build a vertical search engine

"With Google custom search engine, there is no need to have dedicated server resources to handle search queries. Lot of bandwidth would have been wasted if we have implemented a crawler in house. Custom built crawler can not match GSE when it comes to quality of search results. One more important aspect is scalability. We do not have to worry about sudden spike in search queries because we are relying on rock solid infrastructure from Google for serving our users. We are able to allocate all internal resources to our web sites which use resource intensive Linux, Apache, MySQL and PHP stack." says Saravanan, Webmaster of

PressReleasePoint not only saves cost but also generates additional revenue with GSE for their vertical search project. Google adsense can be easily integrated with Google custom search to deliver highly relevant context sensitive advertisements to the search users. Users are benefited from advertisement relevant to their needs while PressReleasePoint benefits from generating additional revenue. It is a win-win for all.

More tools will be rolled out to help news reporters. Next on the horizon is a meme service for tracking most popular press releases. Unlike many small business marketing sites which revamped their website appearance to be buzzword compliant, is built to be a web2.0 site from day one. Site architecture derived from a leading open source content management solution can support heavy personalization, customization and latest web2.0 features from its core. Open source technology powering comes with inbuilt AJAX support which allows the site to effortlessly deliver rich internet experience for its users. Recently they moved out of their current shared hosting service in favor of a private virtual server hosting service rented from Linode. Links to, Digg, Newsvine, Furl, Facebook, Google, Yahoo, Technorati and Iceroket allows small business marketing professionals and PR professionals to get more exposure for their press release with just one click. Reporters, editors and journalist can easily track the press release published on the site either by subscribing to news alerts or by using feed aggregators like MyYahoo, Bloglines, Newsgator and Google reader.

About Us.

PressReleasePoint is a small business public relations agency dedicated to press release writing and distribution services. is a free press release distribution website launched as a platform for connecting online marketers and journalists. Both online marketers and PR firms can to reach their target audience directly as well as through print media outlets, online media channels, blogs, search engines etc.


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Press Release Submitted On: January 24, 2008 at 1:45 am
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