Kansas City, MO (PressExposure) April 17, 2009 -- A group of volunteer publicists and public relations professionals from across the United States have formed a new national community service program called âI Should Be In The News.â Known as ISBITN for short, the program seeks to help share the stories of the public with news organizations. People who have a story theyâd like to share with media can visit the ISBITN website (www.ishouldbeinthenews.com) and submit it. The stories are reviewed and, if deemed newsworthy, forwarded to an ISBITN volunteer in the area who will work to share it with local media, including Kansas City,
Founded by Joe Cockrell, a former journalist and PR professional who lives in Phoenix, ISBITN seeks to help everyday people, small charitable organizations, schools, and academic researchers share their stories with media. The program has been gaining momentum through social media outreach on sites like Facebook, Twitter, and LinkedIn.
Cockrell came up with the idea for this kind of community service program when he used his public relations skills to help raise money for the family of a 6-year-old leukemia patient. Cockrell met the family while going through chemotherapy himself for a rare thyroid cancer. Now a cancer survivor, he says âIâve found it deeply fulfilling to use my expertise in public relations to help people in the communityâ¦ I thought maybe other PR people might share that philosophy.â So he sought to create a way for them to do that.
The ISBITN website launched on March 15 with help from Cockrellâs friend and fellow cancer survivor, Jason Moore. The duo have already gathered some 100 PR volunteers from across the country, including local Kansas City volunteer, Andi Enns. ISBITN has been created entirely by volunteers, who Cockrell refers to as âPR Heroes.â
Andi Enns, who is a freelance Public Relations & Marketing Campaign Strategist, says she heard about the program and decided to become a volunteer because âthere are so many great stories out there, just waiting to be told! And the people with these stories donât always have the money to hire a PR pro themselves. This is great opportunity for everyone involved!â
âOur volunteers bring a wealth of expertise and experience to ISBITN. Iâm humbled by the wonderful response from the PR community, including Andi Enns.â he said. âShe is a real PR Hero waiting to hear stories from Kansas City and we look forward to the many people we are going to help with this program.â
In its first month, ISBITN received some 30 story submissions, four of which were sent on to volunteers who are sharing them with local media. ISBITN volunteers hope public awareness of the service will generate story submissions from across the country as well as and more volunteers. Cockrell is forming a national advisory board to guide development of the program and the ISBITN website. For more information, to submit a story, or to sign up as a volunteer visit [http://www.ishouldbeinthenews.com].
For more information, visit [http://www.ishouldbeinthenews.com].