Melbourne, Australia Australia (PressExposure) October 21, 2006 -- In an Internet environment that is bombarded with banner advertisement that flash, jump, hoot and scream itâs all been done before. Users have are becoming subconsciously defensive and becoming more and more prone to simply ignore these ads. So how do we become more engaging?
How about starting by being a bit different and edgier, say promoting your website, product by saving a guy stuck in cyberspace with little more than a pair of shorts. Sounds strange? Well it is. The Internet is always quick to gain interest for the weird and quirky, and a student from Melbourne Australia is trying to capitalize on this notion. [http://www.pleasesavedave.com] the home ground of this cyber hero who seems to need help from people and businesses to help better his life is where the magic happens. Reality T.V has taken its stance, now itâs reality Internetâs time to take its stance.
Using a pull strategy, with frequent blog updates and continual updates on Daveâs condition users will inadvertently want to see the latest progress, meaning more exposure for advertisers and entertainment for the viewers. This model resonates the structure of many traditional mediums such as television, radio and newspapers, but it differentiates itself by attempting to diversify the model with direct user interaction and participation and bringing it to the online channel.
The approach and idea was manifested on countless time-consuming train trips to university and late night brain storming sessions. In a seemingly interesting approach towards paying back his student loans and moving out of home, this is truly an enormous feat for any 20 year old or budding entrepreneur for that matter. Outside the box thinking hopes to keep this student away from an inside the box cubicle job aiming to make $250,000 as his set goal. As the saying goes âIf youâre going to be thinking anything, you might as well think bigâ. This student sure did.