, UK United Kingdom (PressExposure) December 16, 2007 -- Wantacar.co.uk, the pioneering internet search engine and price comparison site, went live in November â and is set on revolutionising the way people buy and sell cars in Britain.
With a groundbreaking new system of advertising and buying, Wantacar aims to inspire a whole range of UK advertisers and buyers to come together on one website like never before.
Wantacarâs system is known as Pay-Per-Visitor (PPV), and means sellers can list their advertisement on the site for free â paying only 1p for every unique visitor who clicks on their offer.
And itâs a new shopping experience for car buyers too. Visitors can compare vehicles and offers side-by-side, and ask any seller a question â with the answers displayed on their advertisement for future viewers to see.
âOur vision on Wantacar is to unite UK buyers and sellers like never before, through a highly efficient system thatâs beneficial to everyone,â explained founder of Wantacar, Gerard Thatcher. âPay-Per-Visitor attracts advertisers with fantastic value for money, and attracts customers with the huge choice of competitive offers that it yields.â
He stated, âItâs efficient and safe too, because advertisers only pay for the first click that any one visitor makes â so it only costs 1p even if someone views the same offer numerous times.â
Mr Thatcher continued: "If you consider an advertiser placing a good-value offer on the site, and 1,000 individual people clicking on and reading their offer, advertising costs would be just Â£10. Thatâs simply massive exposure for the money, and the potential is really there to generate a great deal of business at a very, very low cost. And because weâre proving so popular with advertisers already, weâre building up a huge choice of vehicles and options for customers, enabling them to find exactly what they are looking for.â
Wantacar primarily specialises in car lease and contract hire offers, with an intuitive search system that yields specific results in seconds, and each individual offer linking directly to the advertiserâs own website.
The search facility allows visitors to find an exact vehicle or model, or just narrow their options down if they are searching more broadly. The results can be arranged instantly by price, model and vehicle specification, or by numerous aspects of the deals themselves.
It does not stop there, however. Wantacar will soon be taking on the likes of Ebay with a brand-new online auction system, and challenging Auto Trader with a facility for private advertisers selling individual used vehicles. Meanwhile all sellers will continue to benefit from the new Pay-Per-Visitor system.
âWhen you look at advertising costs elsewhere, the value of our PPV system speaks for itself,â said Mr Thatcher. âPrivate advertisers could sell their vehicles for literally pennies. I really think the potential for exposure theyâll be getting at this price is just unrivalled.â
In a car-buying market that has until now seen sellers pay advertising costs up-front, and buyers searching numerous sites, Wantacar.co.uk is setting a standard for a new way of doing business. With a trail-blazing system that promises to bring buyers and sellers together, Wantacar could be re-designing the way people buy and sell cars in Britain today.