Trivandrum, India (PressExposure) October 19, 2008 -- The Grand Kerala Shopping Festival, an initiative of the Kerala Government to promote tourism and trade and commerce in the state, is being held from December 1 to January 15 every year.
So come right down to Kerala and discover a whole new meaning to shopping.
Kerala has never had it so good. The Kerala model of development is famous for the achievements it has made in the field of social infrastructure development like healthcare and education.
Things have changed dramatically in the past few years - especially the quantum leap in the IT sector. The shopscape of all the cities and towns in the state has changed beyond recognition. Shopping malls are mushrooming all over Kerala. From the cities it has spread over to tier II and tier III towns and eyeing up villages now.
GKSF is targeting the fastest growing middle class in the world. Connected with the IT boom Kerala is now a business hub. Increase in domestic income level - a result of the IT boom - is one major factor that worked in favor of the market economy. This is ample proof of the upwardly mobile lifestyles and growing aspirations of Keralites.
The underlying strength of the encouraging trend is positive factors like consistent GDP growth rate, favorable demographics and increasing income levels.
GKSF is a one-stop destination for a shopper. An event of this magnitude has never before taken place. An entire state is converted into a giant shopping mall.
The retail sector in India is worth USD 394 billion and is growing at the rate of 30% annually.
The increased population density and the rise in living standards have prompted the development of retail shopping outlets, creating revolution in regional and state-wide distribution and retail sales. Ample parking space and professionally trained staff offer more shopping convenience and friendly assistance to the shopper.
With their emphasis on quality and service, retail outlets have managed to retain their clientele by budget pricing.
Factor like rising disposable incomes, rapidly expanding middle class, market liberalisation and an increasingly assertive consumer population are what prompted the Kerala government to come with the plan of GKSF - a special package to capture a reasonable share in the growing global market.
The psyche of the brand conscious modern Keralite has no qualms over spending a fortune on his likes, whether it be apparel or food and grocery or jewellery.
The foreign inward remittances scenario in Kerala is expected to increase driven by the phenomenal growth in the number of expatriates and their spread across the globe.
With this end in mind traditional industries in Kerala have been equipped with sophisticated and advanced technology and are focusing on high-end products.
Road connectivity is very important as far as the business activities of any state are concerned. The total length of roads in Kerala is about 1, 60,944 kms which includes 1526 kms of National Highways. Kerala is also blessed with 44 rivers, lakes and 600 km coastline. Forests in Kerala, parts of Western Ghats, are among the biodiversity hotspots of the world. It is already a topic of discussion among development economists around the world on the achievements of Kerala's standard of living that is comparable to the most developed nations.
The current industrial scenario in Kerala has the following strengths: Industrial products fetching good market price, industrial and commercial demand picking up, manufacturing sector regaining growth, high employability in the manufacturing sector and availability of productive labour.
As you know Kerala is the most happening place in the tourism world.
GKSF will provide the small and medium sectors in the state with a chance to interact with the buyers from other parts of the country as well as those from abroad.