Noida, India (PressExposure) April 16, 2008 -- The ecosystem has finally evolved. Today dotcoms are destined for a good run. Owing to this Advertising has enormously evolved as an online business model. Apart from the great liquidity there is also faith that people have in Internet business.
The Search Marketing industry is another dimension to this. SEO has evolved as a discipline in itself and it is annexing new grounds for expansion. The recently held IAMAI-Pinstorm Search Marketing Seminar claims that there are in total, 41630 companies advertising on search in India. Over 37mn Internet users generate around 1bn searches, or itâs a Rs.236cr market in India and only 1/3rd of this amount is spent by the Indian organizations.
But why makes the âsearchâ so proverbial?
Search marketing helps you manage your marketing effort. Mahesh Murthy, CEO Pinstorm puts it as âa true indication of the intent- every search signifies that the right prospect from the right location is looking for the right information about the right product at the right time. âThis is absent in traditional media where the marketer is not aware as to what stage of the buying cycle the reader or viewer is in.
If we talk of the imminent trends then experts opine that the long tail of search will get longer. Peeyush Bajpai, co-founder Raftaar.com feels,â The future of search on the Internet is across various digital devices, and non English based- maybe even bilingual.â
Marketers are increasingly becoming keen to make their websites search-friendly. Hence we see the sprouting of Online Media agencies. Rupiz Media ([http://www.rupizmedia.com/]) is one such endeavor is a virtuoso in the Internet Marketing domain. Having proved its mettle in the UK for over 3 years now, it has now forayed into the Indian scenario.
Rupiz Media encompasses all aspects of online marketing [http://www.rupizmedia.com/] namely Search Engine Marketing and Web application Development.
Mr Rupinder Khurana, the co-founder and Director of Rupiz Media remarks,â At Rupiz Media it expands the influence of SEO. We believe in working out a viable strategy whereby we not only build and promote a client site to search engines but also to the user base (and, in turn, back the engines via user generated content, blogs, etc.â
The USP of Rupiz Media group is its home-grown cutting-edge search technology called the âSearch Matrixâ. Covering the alpha and omega of search, it aims to deliver âmaximum efficiency for each search campaignâ, as Ms Wali, the Co-Founder and Business Head of Rupiz Media puts it.