Hove, East Sussex United Kingdom (PressExposure) November 13, 2011 -- Hip Hop artists have long been leaders in self promotion, in a genre and lifestyle where hustling on street corners and bridging the gap between fans and artists in their local neighbourhoods has long contributed to successful marketing longevity. However in the last decade with the focus on music sales shifting online, Hip Hop artists have arguably struggled most in identifying the best ways to retain that sense of community and following.
This vulnerability in addition to the increase in musicians self promoting online, has given birth to a number of email blasting companies taking advantage of Hip Hop artists and selling questionable marketing packages. Presenting the opportunity to send music to hundreds of thousands of music industry professionals, these promotion packages have been exposed in a large number of cases as nothing more than databases of inactive or unrelated email address lists, being sold and re-sold to unsuspecting musicians and record labels. The email blasts are being sold to musicians for up to $1000.00 a blast and with reports of 70% of direct mail not even being read, in addition to the large number of inactive or unrelated email addresses, the legitimacy and effectiveness of these companies is seemingly harming the development in professional Hip Hop promotion.
When The Beat Drops have launched a new website and number of services in an effort to combat this issue and bring back the traditional marketing values to Hip Hop that gurus such as Russell Simmons and Lyor Cohen made so successful in the last three decades. When The Beat Drops aim to be the first company to fuse online marketing and search engine optimisation techniques with the traditional values of Hip Hop, as a way of shifting the focus from quantity to quality and providing signed and unsigned Hip Hop artists with a fresh, innovative and professional marketing strategies.