New York, NY (PressExposure) April 09, 2009 -- New York City Emcee E-SHY, who was named Source Magazineâs Unsigned Hype last year, has officially signed to Indy label Kosha Nostra Records for a 3 Album & 3 Hip-Hopera deal. The arrangement is unique in that it includes the worldâs first Hip Hopera production (Hip Hopera is a HipHop Opera/Musical for Broadway).
"E-SHY is one of the most talented artists we have ever come across. His writing prowess as a lyricist, ghostwriter, playwright and screenwriter are truly unique and we are thrilled to support the launch of his career with this dealâ, stated Kosha Nostra Records Founder and CEO Joey P. E-SHY's music has been downloaded over 10 Million times across P2P networks in over 35 countries around the world, a metric the major labels seem to overlook when judging an artistâs potential fan base," adds Joey P. "We see P2P download statistics as 100 times more accurate and relevant than radio promotion or SoundScan and BDS.
Kosha Nostra plans to roll out E-SHYâs records with a new media focus including a video for every song, multiple viral clips and a heavy digital emphasis on P2P distribution. P2P promotion will be done through Brand Asset Digitalâs P2Pwordsâ¢ platform which provides the most detailed data available on who is downloading and where the music is being downloaded.
E-SHY has already begun working on the first Hip-Hopera, a story told exclusively thru rap verse, entitled THE KOSHA NOSTRA. The story line is akin to "Mamma Mia meets the Godfather / Once Upon a Time in Americaâ all told with HIpHop classics". âWhat The Whoâs Tommy was to Rock Opera is what The Kosha Nostra will be to Hip Hoperaâ said Joey P.. âIt never been done before for Hip-Hop and E-SHY is the talent to make this happen".
E-SHY along with DJ KAYSLAY released THE WHY SO SERIOUS Mixtape last fall as a tribute to Batmanâs The Joker. The Mixtape was downloaded over 150,000 times across P2P and online blogs as well as moving more than 20,000 units in all major markets across the United States, Great Britain and Japan.
E-SHY's singles and debut Album "MISFIT" are set to drop exclusively on iTunes this spring on Violator Digital. Kosha Nostra Records is a division of Kosha Nostra Entertainment founded by Brand Asset Digital Co-Founder Joey P. along with J Barton.