, Florida (PressExposure) June 18, 2009 -- The Wiper Pro, a direct supplier of premium windshield wipers to Car Care Professionals has recently published a series of articles on marketing for auto detailers. These articles cover effective marketing strategies that business owners can implement immediately to start driving sales. Topics in the series include:
Market and sell additional ad-on items Additional add-on items such as wiper blades have a great margin, take 3 minutes to switch out and require low levels of inventory.
Use gift certificates to drive auto detail sales Some detailers report selling upwards of $600 in gift certificates over a period of 3-5 days during holiday seasons. Consider selling gift certificates during Mother's Day, Christmas, Father's Day and Valentines Day.
Drive sales through word of mouth marketing Word of mouth marketing is how many auto detailers receive a majority of their business. Referral programs, charity events and fundraising activities are great ways to raise your visibility in the community.
Setup an autoresponder to promote your message 24/7 Using an autoresponder allows the Auto Detail Professional the ability to sell individual customers on their own timelines. This program sends pre-saved email messages to your contacts on a regular basis from when they subscribe to your email list.
Extend your number of working days by profiting from bad weather Taking advantage of add-on products like windshield wipers allows you to profit even from bad weather days. Bad weather days are opportunities to sell products and services outside of detailing.
Use AdWords to drive car detail business Google AdWords is a pay-per-click (PPC) advertising tool that allows you to place ads next to the search results for keywords that you specify. The PPC model only requires that you pay for the times that a reader actually responds by clicking on your ad. With a PPC campaign you can create an effective advertising tool on a small budget.
Use Craigslist to find new customers Craigslist is a popular classified directory for local businesses. Try using a professional design tool such as Postlets.com (its 100% free) to create visually appealing advertisements. Posting these on Craigslist will draw new customers from inside the website as well as from Google search results.
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