Within the House of Dereon

Marikina, Philippines (PressExposure) April 19, 2008 -- Ever wanted a clothing line that can accentuate the femininity of a woman? Looking for that special clothing line that can emphasize the true beauty of women and bring out the true nature of women? Well there is only one kind of clothing line that can truly highlight the image of a woman, and that can only be found within the House of Dereon clothing line collections.

House of dereon is a prêt-à-porter fashion line introduced by singer Beyoncé Knowles and her mother/stylist Tina Knowles. The style and concept is inspired by three generations of women in their family, with the name "Deréon" paying tribute to Beyoncé's grandmother, Agnèz dereon.

Back when Beyoncé Knowles was still on the Destiny’s Child, her mother Tina would design and sew their outfits, especially when the group was first starting out and did not have much money or access to designer clothing. Part of what called attention to Destiny's Child, besides their obvious talent, was their one-of-a-kind fashions. Their style set them apart, yet gave the group cohesion as a similar style, color or garment was worn by all the members.

The house of dereon clothing line was first introduced on The Oprah Winfrey Show. The house of dereon mixes hip-hop influences, such as its use of denim, with ultra feminine flourishes like embroidery and ruffles.

In an interview, Beyoncé revealed where she got the inspiration of the house of dereon. She said that the house of dereon was inspired from three generation of clothing line, the generation of her mother Tina Knowles and the generation of her grandmother Agnez Dereon.

It is also reported hat Beyoncé has an active role in the house of dereon design department, approving and discussing fashion designs and ideas.

So if you ever wanted to know about more about the house of dereon and its apparels, then visit Streetzwear at www.streetzwear.com.

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Press Release Submitted On: April 04, 2008 at 6:11 am
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