Women Fitness Launch in UAE

Abu Dhabi, Uae (PressExposure) June 20, 2013 -- Breakthrough fitness brand VIVAFIT is to launch its first branch in the UAE this October, raising the bar for health and lifestyle management options for women living in Abu Dhabi.

The women only European franchise will offer state-of-the-art health and fitness modules that are fully integrated with positive lifestyle change, weight loss management, nutrition, fitness and coaching.

Otima Bhanot, Area Developer of VIVAFIT, UAE said, "We're excited to be bringing VIVAFIT to the UAE. It is absolutely suited to this market and fills a big gap especially among UAE women. This is an advanced fitness centre created for women that specifically takes into consideration how she works, lives and takes care of her well-being. The centre's 30 minute Interval Power Workout is aimed at busy women in Abu Dhabi and it changes the way they see workouts. It is a place where women will discover their ME-SPACE and feel good about themselves!"

Bhanot explained that the decision to introduce VIVAFIT to the UAE came about after extensive market research, and identified a strong need among women for a holistic approach that combines advanced fitness exercises with nutritional solutions. Alongside its signature circuit training, VIVAFIT also offers members Zumba dance-fitness classes as well as Body Vive, Body Balance along with Pilates.

Pedro Ruiz, co-founder of VIVAFIT stated: "The concept of VIVAFIT is to make exercising enjoyable, so women are not subjected to the stereotypical monotony of most fitness programs. Our revolutionary methodology makes fitness 'efficient' so it is possible for a woman to attain the desired result not through daily gym visits but only 3 times a week for 30 minutes each time. This completely liberates a woman who is juggling multiple responsibilities of work and family."

Ruiz added that this contract was only possible due to the diligent work of the Portuguese Government Foreign Trade and Investment Agency (AICEP) and the Portuguese Embassy. It came about as a result of the high level visit by a Portuguese trade mission to the UAE, which took place last December and was headed by Portugal's Minister of State and Foreign Affairs Paulo Portas. VIVAFIT participated in the trade mission.

Bhanot explained that the centre's long term plans include opening up four centers in Abu Dhabi to extend the programme's reach to larger numbers of women, and it also includes inviting dedicated dieticians and nutritionists to help women change their lifestyle.


VIVAFIT was established in Portugal in 2003 and introduced scientifically tested fitness modules that are in accordance with the endurance capacity of women from all age groups. VIVAFIT's mission is to help women get healthier and lose weight by changing their eating and exercise habits for good.

VIVAFIT is a European brand pioneered in Portugal, introducing the women-only gym concept. Pedro Ruiz and his wife, Constance, co-founded and opened the first women's gym in 2003. Currently leading the market in this niche segment, VIVAFIT offers a new concept of express training focused on the results of customers. VIVAFIT's franchisee network covers 60 centers around the world spanning India, Spain, Uruguay and Singapore etc.

VIVAFIT's CEO, Pedro Ruiz was elected "Entrepreneur of the year 2011" by the Portuguese - Spanish Chamber of Commerce. In 2008 Pedro and Constance Ruiz received the "European Club Leadership" award from the International Health and Racquet Sports Association (IHRSA), followed by the Best Career Award by Manz Fitness Productions. Pedro Ruiz is currently serving on the boards of European Health and Fitness Association (EHFA), the Portuguese Health Club Association (AGAP) and the Portuguese Franchise Association (APF)

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Press Release Submitted On: June 20, 2013 at 8:35 am
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