West Palm Beach, Florida (PressExposure) August 16, 2009 -- Every woman knows that a good bra is the hardest working piece of clothing in any wardrobe. And because the perfect bra fit can make or break an outfit, women everywhere search for that ideal, flawless fit at all costs. Enter Tweakerz, the perfect accessory to any bra wardrobe.
Tweakerz creator, Mandy Krammel, developed a fully customizable product that is not only functional, but stylish and fashionable, too. "As a former aesthetician and make-up artist, I had always been privy to conversations regarding women's body images. The most common frustrations were bra issues, or 'bra-drama' as I call it," recalls the Florida resident and mother-of-two. "Women were constantly saying the same thing; that it was challenging to find bras that fit well and made them feel confident about the way they looked."
But it wasn't until she herself faced the personal realization that women's bodies--and their breasts in particular--change over time, that Krammel began her quest for the ultimate bra solution. As a busy mother, she noticed that after her pregnancy her breasts changed, so she began her own experiments in search of an ideal bra accessory. "There were so many things that I tried looking for that perfect fit, from other bra products on the market to trying to use my daughter's barrettes," she says. "Finding something that worked, was easy-to-use, and didn't irritate my skin was virtually impossible."
For over two years, Krammel focused on research and development, determined to find a product that would satisfy her needs and the needs of women like her. Her mission: an accessory that provided versatility in bra type to accommodate different styles of clothing, as well as functionality and comfort. The result: Tweakerz, an FDA approved, totally customizable product that provides lift and support, creates cleavage, is easy to use and is also hypo-allergenic--no small feat in the world of bra enhancement products. She worked meticulously to design a stylish product that, in addition, revives older bras, converts regular bras to racerback styles, and even provides wearers with a slimming effect.
"There are products available that appear to be similar to Tweakerz but they are cumbersome to use. I wanted Tweakerz to be invisible under clothing--unlike so many of the existing bra accessories--and it was really important to me that the product not irritate the skin," says Krammel. Because of Tweakerz patented design and FDA approved material, it can even be worn to the gym or during physical activity with no fear of irritation or rash.
Chiropractors are catching the early buzz on Tweakerz. These medical professionals are praising Tweakerz's potential to reduce neck strain and encourage a more natural shoulder position. Wearers can improve posture, banish back and shoulder pain associated with ill-fitting bras with one easy "tweak".
"Ultimately, if a woman looks good, she feels good," says Krammel. "Tweakerz provides the practical and the aesthetic--and that's a powerful combination."