World-First Review Site Allows Customers To Crowdsource Best Financial Services Based On Peer Rankings

Teesside, United Kingdom (PressExposure) December 08, 2014 --, the first site of its kind, has been created to throw a spotlight on the financial services sector and make it more customer friendly, through an online review system. Using a similar model to TripAdvisor, the site will help the public break down a difficult to understand and sometimes overtly complex industry. is the brainchild of former Deloitte financial services consultant Mike Fotis. Following the credit crisis, Mike experienced how rapidly the industry was changing, with increased regulation, the growth of digital channels, new business models and new market entrants. Despite this large scale transformation, consumer confidence in financial services is at an all-time low, an issue Mike hopes will help to remedy.

Users are invited to log into the review site, which can also be accessed through Facebook, to share their customer experiences. To incentivise their support, users are rewarded with badges, including 'Innovator' and 'Leader' for their time. Proprietary data analytics have been developed to help identify trends and provide real customer insight, including benchmarking organisations and products based on consumer feedback.

Mike Fotis, founder and CEO of says: "People power is definitely on the up - in today's society we want to crowdsource opinions from our peers to ensure we are making the right choices; whether booking a holiday, going out for dinner or choosing an insurance policy.

"Through we can harness the power of our customer experiences to help bring a new level of trust and transparency to the biggest industry in the UK. As an independent start-up, is well placed to help make the financial services industry work better for everybody, and empower consumers to find the right product that is appropriate to their needs."

Although a new start-up, Smart Money People has so far received hundreds of customer reviews.

About Smart Money People was launched in October 2014 and is based in Teesside. is a start-up with a strong mission: to increase trust and transparency in financial services, in order to make the industry work better for everybody.

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Press Release Submitted On: December 08, 2014 at 7:30 am
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