World's First Online Luxury Brand Launched

Mumbai, India (PressExposure) October 28, 2012 -- Amidst a plethora of 'me-too' discount led e-commerce portals that neither offer differentiated products nor a shopping experience, comes world's first online luxury brand, is a destination for art connoisseurs across the world that brings together India's most exotic, ancient and unique art forms. These art forms are manifested in the form of jewellery, apparels, accessories, show pieces etc. The extensive collection at includes Thewa jewellery from Rajasthan (in West India), Kantha apparels from West Bengal(in East india), Rice straw painting from Kerala (in South India), Maheshwari & Bagh dress material from Madhya Pradesh (in Central India) among others.

At, connoisseurs across the world can access these widely appreciated art forms which otherwise remain confined to a region or a city. "We will make sure that art connoisseurs living anywhere in this world are able to access these fantastic Indian art forms. Imagine someone in NewYork, Paris or London getting to own a piece of Indian history and culture", said Deepanvita Gupta, CEO.

"It's not just about the art forms, it's about the overall experience of owning a piece of art", she added.

True to the spirit of connoisseurship, each product on is handcrafted and therefore only a single piece is available for art lovers to buy.

What does SWAYOM mean?

Swayom (Swa + Om) is about expressing one's individuality through universal art forms. Swayom believes that these art forms have the power to cut across the barriers of geographies, cultures, beliefs, languages and any such thing that can divide humans and humanity. These art forms, be it Warli painting, Dokra jewellery or Kantha work, enable us, the individuals, to express ourselves the way we want to.

Art connoisseurs can also connect with fellow art lovers at and share their passion for art and art forms.

Press Release Submitted On: October 28, 2012 at 12:48 am
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