Yellowfin Calls For Participants In Dresner's 2012 Mobile BI Market Study

Melbourne, Australia (PressExposure) September 26, 2012 -- Melbourne, VIC, Australia, September 26, 2012 -- The end-user survey analyses and examines the maturity of the Mobile BI marketplace, and is used to "identify key trends in the plans, adoption and deployment of Mobile BI", according to former Gartner Research Fellow, and President, Founder & Chief Research Officer of DAS, Howard Dresner.

The survey takes approximately 10 minutes to complete, and is open until 5 October 2012.

"Dresner Advisory Services' Mobile BI study was one of the first and most revealing research initiatives offering insight into the current state and future trends of the global Mobile BI marketplace," said Yellowfin CEO, Glen Rabie. "We strongly encourage all Yellowfin customers and BI users worldwide to participate, to provide vendors with the feedback we need to deliver the most useful and intuitive Mobile BI experience possible."

The study also ranks BI vendors' mobile capabilities according to the number of platforms supported, the level of platform integration and range of features offered.

Yellowfin's Mobile BI platform scored a total of 17 points out of a possible 22 in the most recent iteration of DAS' Mobile BI Market Study (October 2011), awarding the vendor the equal second highest score. The highest score achieved was 18. Yellowfin was also awarded the equal second highest score in the February 2011 edition.

Dresner stated in the October 2011 report that he expected Mobile BI to revolutionize the way people used and consumed business information.

"We believe that we're in the midst of a profound shift toward Mobile BI (and mobile computing)," wrote Dresner. "We believe this paradigm shift will affect everyone and have as much impact as the Internet did, over time.

"The impact of Mobile BI... will change the way that we work, our ability to respond more quickly and to align towards common purpose. This notion of pervasiveness has always been the mission of BI, which may now finally be realized with the catalyst of mobile computing." Participants receive a free copy of the final research report.

The identity of all respondents is kept strictly confidential.

About Dresner Advisory Services: Dresner Advisory Services (DAS) is an independent advisory firm producing research reports for the Business Intelligence (BI) industry.

DAS was founded by former Gartner Research Fellow, and Lead Analyst for BI, Howard Dresner: []

About Yellowfin:

Yellowfin is a global Business Intelligence (BI) software vendor passionate about making BI easy. Yellowfin is headquartered and developed in Melbourne, Australia, offering a highly intuitive 100 percent Web-based reporting and analytics solution. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit

For further media information, interviews, images or product demonstration, please contact: For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence) or email to subscribe to Yellowfin's free e-newsletter.

About Yellowfin

Lachlan James
Level 46, 360 Elizabeth Street
Melbourne 3000
Victoria, Australia
+61 0 3 9090 0454

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Press Release Submitted On: September 26, 2012 at 1:52 am
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