Zhitnitsa Flour Enhances Taste Of Natural Additives In Bakery

Barnaul, Russian Federation (PressExposure) September 02, 2009 -- New flour grade manufactured by Russian grain processor PAVA accentuates flavour of added ingredients in baked and confectionery goods.

In the past few years, confectionery producers and bakers have seen a number of changes in the eating habits of a Russian customer. Today, preferences are shifting towards either ready confectionery and baked goods with various additives: nuts and sunflower seeds, raisins and candied fruit, spices and herbs, or semi-finished products of such kind.

Considering the market trends, Russian grain processor PAVA has researched behaviour of the new wheat flour grade Zhitnitsa in these goods. It appeared to strongly enhance the activity of natural additives and flavouring agents, even if used in a flour mix.

"We started to produce Zhitnitsa less than a year ago, and although shipments are already carried out to many Russian regions and neighbouring countries, we are still actively researching properties of this unique product. Technologists continue to suggest new applications, besides, it is being tested immediately in the production process", comments PAVA Director General, Andrey Ananin.


PAVA is one of the major grain processors in Russia. The company represents a 3% share of the national flour market. According to 2007 results, it was given the status 'Leading Exporter of the Industry' by Russian Ministry of Economic Development. Recently PAVA has developed a new strategy - creation of a vertically integrated agroindustrial holding. It is based on implementation of 2 projects: RAD (agricultural business operations) and Grainvest (deep grain processing), consolidated under GlobalAgro structure.

Press Release Source: http://PressExposure.com/PR/PAVA_OJSC.html

Press Release Submitted On: September 01, 2009 at 9:12 pm
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