Zhitnitsa Flour From PAVA Increases Yield of Bread

Barnaul, Russian Federation (PressExposure) February 24, 2009 -- Major Russian grain processor PAVA extended the range of traditional flour products, introducing Zhitnitsa - flour enriched with a unique complex of valuable nutrients by use of a special milling method. Due to its content, Zhitnitsa has original flavour and colour, but its baking qualities similar to standard grades make it perfect for production of bread and confectionery. Following the first laboratory studies and the test output of bread from new flour, the bakers commented on improved results - using the new product, the yield of bread can reach up to 132-135% exceeding the usual 115%. This is an unprecedented advantage which was enabled by increased moisture absorbing levels of the new flour.

At present, the company is closely co-operating with bakery plants regarding applications of the innovative product. Specialists are testing different flour mixtures, and working on improved recipes of bakery products. Apart from bread, the manufacturers consider applications of Zhitnitsa in production of gingerbreads and dried flavored crusts.

Bakery made from Zhitnitsa is a good solution for people who are keeping a low-fat diet, since it has a reduced content of starches.

As current dialogue with PAVA's partners shows, the flour has attracted significant customer interest both in Russia and overseas. The company receives multiple positive feedback for the product samples, and develops active collaboration with such countries as Afghanistan, Libya, Lebanon, Korea, Kenya and others.


PAVA is one of the major grain processors in Russia. The company represents a 3% share of the national flour market. According to 2007 results, it was given the status 'Leading Exporter of the Industry' by Russian Ministry of Economic Development. Recently PAVA has developed a new strategy - creation of a vertically integrated agroindustrial holding. It is based on implementation of 2 projects: RAD (agricultural business operations) and Grainvest (deep grain processing), consolidated under GlobalAgro structure.

Press Release Source: http://PressExposure.com/PR/OJSC_PAVA.html

Press Release Submitted On: February 23, 2009 at 10:59 pm
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