Ziff Davis Enterprise & JAZD Announce Launch of Global B2B Technology Directory

Andover, MA (PressExposure) December 11, 2009 -- Ziff Davis Enterprise, a leader in innovative enterprise IT editorial content and engagement solutions and JAZD, the leader in online B2B directory platforms, announced today that their new online technology industry marketplace - TechDirect, is live and open to buyers at http://www.jazdtech.com/techdirect.

TechDirect, powered by JAZD, delivers complete information on technology vendors and their products, along with product comparisons, downloadable specifications, pricing and a marketing literature showcase. Built from the ground up to drive results through pre-defined customer actions, TechDirect is tightly integrated with Ziff Davis Enterprise’s comprehensive industry content, syndication engine and peer/community review features - providing the most comprehensive industry resource available.

“TechDirect allows us to give our audience exactly what they have been asking for: a comprehensive set of purchasing tools covering all of their information needs from discovery through selection of short lists and building business cases,“ said Steve Weitzner, CEO, Ziff Davis Enterprise. “TechDirect seamlessly integrates with our existing brands and editorial sites providing buyers at every level and stage of the IT purchase process with the resources they need to do their jobs faster and better.”

“Partnering with Ziff Davis Enterprise allows us to deliver the greatest breadth and depth of content and resources to the worldwide technology market, ” said Jamie Bedard, Founder and CEO at JAZD. “Together we can help users across their 13 technology brands research, purchase and connect online like never before.”

About Ziff Davis Enterprise, Inc.

Ziff Davis Enterprise, Inc. is B2B technology’s trusted information resource. Millions of technology buyers rely on our relevant, objective content to identify the right solutions for their organizations. Over 300 technology companies, from industry giants to emerging start-ups, rely on our contextual content, marketing, and audience development expertise to compress sales cycles and lower their go-to-market costs. Leading brands include Baseline, CIO Insight, eWEEK, Channel Insider, Baselinemag.com, CIOInsight.com, eWEEK.com, WebBuyersGuide.com, and the Developer Shed network. Ziff Davis Enterprise has proven marketing solutions for branding, engagement, and face-to-face events.

About JAZD Markets Inc.

JAZD is the leading B2B directory-driven marketing-as-a-service company for B2B publishers, headquartered in Andover, MA. JAZD combines directory placement, display advertising, lead generation, content integration, social media and vertical search into an innovative directory platform where advertisers can measure and optimize their ROI. JAZD operates multiple on-line B2B directory markets: TechDirect, HealthTech. Learn more about JAZD at www.jazd.net.

Shannon DiGregorio
JAZD Markets
Tel: +1 978-474-6611
Email: sdigregorio@jazd.net

Press Release Source: http://PressExposure.com/PR/JAZD_Markets_Inc..html

Press Release Submitted On: December 11, 2009 at 7:34 am
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