Atlanta, Georgia (PressExposure) February 27, 2012 -- CPAs and accounting firms now have another great place to turn for up-to-the-minute strategies, tips and general advice to effectively market their firms, marketingideasforcpas.com.
The site is a comprehensive resource for help with the many aspects of marketing a professional services firm. It covers a wide range of subject matter from website design trends and the latest social media tools to firm branding and differentiation and even some fun writing tips.
With the new site, bbr marketing intends to create a resource where the accounting marketing community can stay abreast of the latest industry trends, as well as find creative tactics and ideas for their firms. The site is also designed to encourage discussion and interaction between readers, in order to promote sharing of experiences and further the development of evolving ideas.
"We are excited to launch this site, and thrilled with the positive response it has gotten so far. We truly hope that this information proves to be valuable and pertinent to the accounting marketing community and are happy to share what we have learned with the industry," said Bonnie Buol Ruszczyk, president. Bonnie, who was named One to Watch on the 2011 Most Influential People in Accounting list by AccountingToday, has a history of leadership in the accounting marketing world. The new site offers readers a chance to hear about emerging trends from one of the industry's most innovative thinkers and the incredible team she's assembled at bbr marketing.
With headlines like, Trends in Content Marketing for Your CPA Firm, 6 Ways to Help New Employees Tune into Your Brand Messaging, Reduce Your Website's Bounce Rate with These 5 Tips and Are Business Cards Dying a Slow Death, accountants will want to come back on a regular basis to learn how to rise above their competition and reach new audiences.