brainmates Partners With Ryma to Deliver a Complete Product Management Software Solution

Sydney, Australia (PressExposure) February 21, 2012 -- "Our clients include some of the biggest brands in health, medical services, education, telecommunications, media, banking and finance," said Adrienne Tan, brainmates' Co-founder and Director. "They are ready for a tool that will allow them to properly integrate and formalise the corporate Product Management function and process into their businesses."

Founded in 2000, Ryma's award-winning software solution FeaturePlan™ is an agile, enterprise-class solution, which serves as a central knowledge base and decision-making tool that stores all of the customer's product information, from new ideas and enhancement requests, to market and technical requirements. It allows product managers to identify market problems and define the features and roadmaps to best respond to customer needs through the products they develop.

After testing the software in their own business, brainmates is confident that the partnership with Ryma will add value to brainmates' existing suite of Product Management services - which includes consulting, contract Product Management, and public and private training in strategic product management, agile and master class courses.

"Our goal has always been to help companies make better product decisions and design products that customer's will love," said Nick Coster, brainmates' lead trainer. "Ultimately this is what will ensure long term profit and growth."

The alliance is even more exciting given the recent news that Ryma's FeaturePlan™ is the first vendor solution to gain certification from the Association of International Product Marketing and Management (AIPMM). As the world's largest organisation of product management professionals, the AIPMM accreditation provides a further guarantee that clients will be getting access to the most powerful Product Management software tool available.

"Our goal at Ryma is to offer the best out-of-the-box experience of existing product management processes and frameworks," said Michel Besner, President and CEO of Ryma. "By working with the leading consultants across the globe, such as brainmates, we can reach a greater number of product managers and help them leverage their existing product management infrastructure to drive product innovation globally."

About brainmates

brainmates leads companies to strategise, design and deploy customer-centric products and services. We offer professional services and training and have helped leading clients enhance their products and services. Our clients include industry leaders in media, communications, financial services, medical devices, software and hardware manufacturers. For more information, please visit

About Ryma Technology Solutions Inc.

Founded in 2000, Ryma is a leader in product management solutions - developing and selling processes, expertise and tools that enable customers to develop better products. Their award-winning software solution FeaturePlan™ simplifies the implementation of any product management process and is used by industry-leading companies, such as: ADP, BMC Software, Camstar, EMC, GE Healthcare, NetApp, Sage and Trend Micro. Ryma is based in Montreal, Canada with a Centre of Excellence in Austin, Texas. For more information, visit

About brainmates


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Press Release Submitted On: February 21, 2012 at 10:44 pm
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