bwired Rebrand coreDNA, Unveiling New Website, Products and Services

Melbourne, Australia (PressExposure) November 17, 2009 -- bwired are proud to announce the official launch of the coreDNAâ„¢ website, revealing a fresh new design and a range of innovative online solutions. The new website will provide visitors with greater functionality, and a variety of resources aimed at keeping users informed and up-to-date with the latest in website technology.

bwired’s proprietary technology, coreDNA™, is the next generation of strategic business website software. It is an enterprise level website management platform that provides a single user interface for the management of the online environment. The fully integrated modular suite of business tools the platform offers are designed to help business achieve return on investment online.

Sam Saltis, Managing Director of bwired and Founder of coreDNAâ„¢ said that the technology empowers businesses, providing tools that enable strategic planning and implementation, ensuring the success of the website and the achievement of higher level business goals and objectives.

"coreDNA has come a long way since it was first launched in 2003. The platform has developed to include online tools for businesses in a wide range of industries including tourism, retail, professional services and franchise. These businesses might be turning over their first million or turning over hundreds of millions annually, what they have in common is the need for online tools that can be quickly and easily deployed as they grow and change. It's not just about the site you can see, it's about integrating all of the site’s functions so that it's a business building tool - our sites work hard and pay their way."

Visitors can only expect bigger and better improvements to the website over time, with webinars, demos and detailed tool guides to be rolled out in later stages of development. coreDNA™ technology powers websites such as Salmat(, Nintendo Australia(, The Frontier Touring Company( and Australia Post’s eLetter(, providing the scalability and flexibility for even the most demanding websites, microsites, intranets and extranets. Click here to check it out.

About coreDNA coreDNAâ„¢( is a statement platform that enables users to successfully launch brands online, easily manage client requirements and truly excel in a new era of digital. coreDNAâ„¢ was first launched in 2003, and now has over 55 web-based business applications. The coreDNAâ„¢ engine, associated Modules and templates are subject to continuous innovation and enhancement by our large team of experienced software developers, minimising risk and eliminating redundancy issues for Partners around the world.

About bwired

bwired ( has helped more than 200 brands build their business online. Established in 2000, bwired is the trusted web partner of government, major businesses, significant franchise brands and tourism icons, making rapid, substantial improvements to organisational performance through website strategy, website design and website technology.

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Press Release Submitted On: November 23, 2009 at 4:44 am
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