Limassol, Cyprus (PressExposure) August 02, 2011 -- The forex affiliates program of the popular eToro platform has launched a new marketing campaign centered around eToro's groundbreaking OpenBook social trading application
A good affiliate program knows how to utilize the best features of the product to market it to a shifting and ever wider target market. With eToro shifting its focus to its revolutionary social investment network concept, eToro's affiliate program, eToro Partners, is keeping up with the shift by launching a new marketing campaign that's all about the advantages of trading in a social network setting.
"Honestly, I had no idea that Spain's credit went down...Good thing I followed Javier03!" reads one of the flash banners in the new campaign, perfectly encapsulating the simple yet brilliant idea of eToro OpenBook where traders can follow each other, share ideas and even copy each other's trades automatically with the recently launched CopyTrader feature. The impact is immediate, since no other platform offers anything like this and this new kind of trading is a real game changer. In an online environment where the public has already been thoroughly immersed in the world of social networking, eToro's social investment network can provide a real gateway to previously reticent potential users.
"Our online forex affiliates don't even realize the impact they are about to make with this new campaign," said Mr. Pakula, eToro's chief marketing strategist. "The social investment network opens up so many new marketing alleys to so many new potential conversions! The fact that new users can get connected with real professional experts from the moment they start trading breaks down a huge percentage of the barriers that prevent the financially-curious from actually taking the plunge into the market. If ever there was a time to become an affiliate, that time is now."
As usual, eToro Partners carries the innovative spirit of the eToro trading platform [http://www.etoropartners.com/About-eToro.aspx] over to its marketing campaigns. From eye catching banners and captivating slogans, to widgets and videos, this new campaign is sure to be a hit with any website visitors. The new campaign is now available to any eToro affiliate in their eToro Partners account, and we're sure to see its colorful banners gracing many a web page in the very near future.